OncoVue Patient Information – InterGenetics

Four years before Apple’s launch of the iPad, IDEAS developed a patient education suite of communication materials and training tools for InterGenetics^® Inc. for the launch of their OncoVue® Breast Cancer Risk Test. Due to advances in medical science, the OncoVue^® test enabled women to know their lifetime chances of developing breast cancer by analyzing their own DNA as well as family history and personal lifestyle factors. This was an important breakthrough since 90% of women who get breast cancer have no family history of the disease.

As part of an intentionally designed patient experience pathway developed by IDEAS and InterGenetics^®, we delivered a suite of communication tools including patient information brochures, posters, and interactive content available on request at breast care centers or through referring doctors. The interactive content was presented on an interactive tablet so patients could view the materials confidentially while waiting at their local Breast Cancer Risk Testing Network location. Patients could also access the content at home on a CD-ROM and at the OncoVue^® web site. Both platforms provided information about breast cancer risk, the OncoVue^® test, understanding each person’s unique test results, and what women can do to increase their vigilance once they know their level of risk in an engaging and user-centric presentation that tool less than 10 minutes.

The patient education suite also included a Referring Physician’s Guide and accompanying CD-ROM, a waiting area informational DVD program, and an interactive training and orientation program on CD-ROM for both office staff and patient counselors at the breast care centers that offered the OncoVue^® test. The objective was to create a compassionate and consistent patient experience starting with their introduction to OncoVue^® through determining an appropriate plan of action with their doctor. This included sharing the stories of other women as they considered taking the test and respecting a woman’s right to not want to know.