Blog
What Is Destination Performance™? In an era defined by screen-driven social isolation, the desire for genuine human experiences has soared to unprecedented heights with close to 0.25 billion visits to theme parks around the world in 2023. This longing to ditch the sweatpants and dive into unforgettable adventures with friends...
"Achieving Destination Performance" united broad expertise from across the industry, including IDEAS’ Chief Storytelling Officer Bob Allen, former Senior Executive at Disney Parks and Resorts Rick Allen, and President and CEO of Jungle Island Resort Jeremy Hauwelaert. Each participant shared their experiences applying the Destination Performance dimensions to drive...
The Hero’s Journey – it is perhaps humanity’s oldest and most fundamental storytelling tradition. From the Epic of Gilgamesh to Star Wars, it is a narrative formula that consistently captures the human imagination by connecting our emotions to the trials, tribulation, and triumph of a character. This storytelling paradigm is...
Announces Joining The Summit and Expanding Leadership Team ORLANDO, FL (November 14, 2023) — IDEAS, The Orlando-based brand and experience design firm – is building on a 20-year history of creating branded immersive experiences around the world. From new, imaginative destinations to better healthcare, IDEAS is poised to grow its...
It has been fascinating to see the range of narrative on the hundredth anniversary of the Walt Disney Company. As has always been the case when it comes to “Waltology”, the stories range from the scholarly to bare snippets of legend with some pretty credible first-hand accounts threading through the...
Most of us spend the majority of our young lives in a classroom, eying the clock, waiting for the clangor of the bell to send us off to a weekend of fun and frivolous free time. But if you were anything like me as a kid, your Saturdays might still...
What’s the function of a conjunction? Where does a bill sit? And why is three such a magic number? If you grew up any time after 1973, these questions elicit a soundtrack of earworms that you hummed quietly to yourself as you poured over your grammar, civics, and algebra exams....
ORLANDO, FLORIDA, June 1, 2022 – Orlando-based experience design firm IDEAS has been tapped by local developer Bahía Urbana Redevelopment, LLC to re-imagine the Port of San Juan destination experience at Bahía Urbana in San Juan, Puerto Rico. The $118 million project will offer integrated adjacency to San Juan’s cruise...
ORLANDO, FLORIDA, April 19 – IDEAS, an Orlando-based brand and experience design firm, will join respected circular economy consultancy Yorth Group to present Circular Economy and Net-Positive Development in Themed Entertainment at the greenloop attractions conference on April 19 at 11am EDT. The presentation will feature IDEAS Chief Storytelling Officer...
Building on over a decade of successfully creating and activating high-performing workforce brands, IDEAS is rolling out a new portfolio of workforce development tools. CareerVerse™, IDEAS’ Panorama™ and BrandAMP™, provide proven performance inspiration and development in a straightforward subscription-based offering for workforce regions. CareerVerse is aimed at 10 – 14-year-olds,...
IDEAS has been selected to redesign the historic Jungle Island animal park in Miami, Florida. The firm is guiding the overhaul of the iconic, 84-year-old destination with a dynamic new guest experience that includes adventurous family attractions, showstopping entertainment, and WILD animal encounters. Originally opened as Parrot Jungle in 1936...
“You have no control who lives, who dies, who tells your story…” It is hard to deny the salience of this lyric penned by Lin-Manuel Miranda in his Broadway smash Hamilton. Still, it is difficult not to catch a whiff of irony, as the show itself dramatizes and in some...
