Jungle Island
Miami, FL
IDEAS and Integrated Insight, our market research partner, completed a comprehensive brand and experience design plan for Jungle Island.
The goal was to relaunch Jungle Island — a beloved Miami destination.
Historically a walkable zoo with bird shows, the new Jungle Island combines the best of close-up animal encounters with immersive additions:
- Water park attractions
- An upscale beach club
- All-new entertainment shows
- A jungle lodge-themed hotel
At IDEAS, we also oversaw the redesign and activation of the new Jungle Island experience.
First, we undertook Phase 1’s thorough work for Jungle Island:
- Rebranding
- Identity
- Core distinction focus and operational planning
- Brand activation and market profiling
- Demand modeling
- Pricing and ticketing strategy
- Codification of the new Jungle Island guest experience
Next, in Phase 2 we tackled the leadership of the design/build program. This meant incorporating a new water park and a mix of attractions.
We did so with an array of elements:
- Value engineering
- Staff enculturation training
- Animal inventory and habitat upgrades
- Live entertainment additions
- Enhanced food and beverage offerings
See the results below!
Project Gallery
