Harmony

In just under 60 days, IDEAS developed an entire brand positioning, property development plan, and community charter, and produced a large-scale launch event on behalf of investors and developers of the new town of Harmony, Florida.

Harmony was one of the state’s first eco-friendly residential developments, carved from a historic hay farm, its 11,000 acres was consciously designed to achieve a peaceful balance with animals and nature. Thousands of acres of this community were designated as open space, for the benefit of residents and visitors.

Working with the Evans Group architecture firm, IDEAS developed the Harmony style guide, website, marketing materials, billboard campaign, signage, builder’s kits, and even determined neighborhood and roadway naming constructs. IDEAS also produced a press event transforming a 2,500 sq. ft. hotel ballroom into a rustic, natural environment – the Harmony launch was a major success and enabled the developers to open their first 3 neighborhoods ahead of schedule.