Author: Shirley
Originally posted on the FastCo.Design website by Alan Siegel and Irene Etzkorn, excerpts below: It may seem counterintuitive, but in a business environment that usually hypes “more, more, more,” people increasingly are opting for less. They’re responding to products with simpler features. Across a broad range of industries, encompassing all sorts of products...
Originally posted on the Entrepreneur website, excerpts below: Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one of a kind. Just look...
Originally posted on the Inc. website by Vanessa Merit Nornberg, excerpts below: More than ever before, customers are choosing to buy from a company not just because it offers a product with a fair price, but also because that company has good values. This is an important market shift and a powerful...
Originally posted on the Fast Company website, excerpts below: The brands we celebrate unequivocally have superior customer experience--something only 3% of companies can claim. Excellent customer experiences fuel growth, drive loyalty, are emotionally rewarding, and inspire people to become vocal champions of brands and the organizations behind them. In 2012, three out of...
Just recently I received an email from a gentleman I haven't seen or spoken with in years. We were both in the hospitality industry in those days and really enjoyed our work. He was one of the few black hospitality execs and probably had to work harder than anyone to...
I’m not a strong Facebook user so I check in every few days to run through entries of friends and share many of their postings – makes me look like I know what’s going on! I also connected my tweets to Facebook so I really give the appearance of being...
Lately, it seems the topics of proofreading, use of grammar, and spelling in general, are front and center on peoples’ minds. Not only in our company but in conversations with clients, business associates, and friends both locally and around the country. As the familiar pop question asks, “what’s up with...
Originally posted on Ezine Articles website by Alen Majer, excerpts below: There's an undeniable truth about stories. Most people absolutely love them. We are brought up in our early years listening to stories at bedtime. We go through school learning to read with stories as the mechanism which enables us to...
Originally posted on the Inc. website by Glen Blickenstaff, excerpts below: Marketing an inferior product may gain you market share in the short-term but won't yield future success. This month I had the honor of speaking to the University of Alabama, Executive Masters in Engineering class. Most of the participants are professionals;...
Shirley Decker, EVP, Business Development at IDEAS and Board Member of Women in Film & Television Florida (WIFT-FL) will be the host and panel moderator for the WIFT-FL Quarterly Meeting and Social Media Panel. The event will be held on Wednesday September 5, 2012 from 6:00 - 8:00pm at the Downtown Orlando...
Originally posted on the Forbes website by Erika Andersen: I've been thinking about the power of apology lately. I’ve been noticing that the people for whom I have the most respect don’t hesitate to say “I was wrong,” or “I’m sorry I…” On the other hand, the people I have the hardest...
Originally posted on the Inc. website by Vanessa Merit Nornberg: Great Product? That's just the start. Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how. One of the most difficult challenges for businesses, from start-up mode to mature entity, is creating "relevancy" with customers....
