Originally posted on the Inc. website by Vanessa Merit Nornberg:Great Product? That's just the start.Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how. One of the most difficult challenges for businesses, from start-up mode to mature entity, is creating "relevan ...

Originally posted on the MarketWatch website.New Ernst & Young LLP report discusses studies of state film tax credits and different approaches used to evaluate the effectiveness of film credit programs. A study released by Ernst & Young LLP outlines the economic benefits of film production tax incentives for states and analyzes the mo ...

Originally posted on the KQED (Public Media for Northern California) website:Games have shown great promise for learning, but it’s not always easy to figure out the logistics of how to use them in class. Every student and teacher’s experience is unique and it takes time to calibrate and tinker to get the best out of the experience. What� ...

Originally posted on the Silver City Sun-News website:There is no doubt that Spaceport America is well on its way to delivering on the promises made to the state taxpayers. I'm happy to report that 99 percent of the spaceport's Phase One construction is complete, and we should be receiving a certificate of occupancy on the Gateway to Space buil ...

IDEAS' Lead Developer Thomas Gorence will be one of the hosts and a featured presenter at the WordPress Orlando Roundtable MeetUp on Saturday June 2, 2012 from 9:30am - 12:00pm at the Downtown Orlando headquarters of IDEAS. Space is limited for the event, which is for beginner, intermediate, and serious WordPress professionals. The topics of the ...

Originally posted on the Inc. website by Marla Tabaka, excerpts below:All work and no play? You may be missing an opportunity to tap into your true genius. For America to maintain its place as a leading world economy, we need to get back to our broad-based entrepreneurial roots. Creativity can be considered a numbers game: When more of us are ...

I like to think there are creative projects that are smooth sailing from the get go—you know that panacea with plenty of funding, a flexible schedule, the ability to adapt to new thinking easily, no vulnerability to outside pressures. I like to think there are vast herds of beautiful sleek winged pigs who soar like butterflies too, but I’ve nev ...

As a company, we have always had the philosophy that having the right story and the right people to tell that story is most important. But having the tools for those people to tell that story is also important. And this week we are taking a huge step forward with the technology in our Studio. I remember the day when computer-based editing syste ...

IDEAS will be with our friend Professor Tinkermeister from Kid’s Get a Plan this Saturday April 28, 2012 from 10:00am - 1:30pm at the Osceola County, FL Education in the Park Event. Professor Tinkermeister is a weather-awareness expert for the Florida Division of Emergency Management. The Professor travels across Florida teaching people, especial ...

Originally posted on the HealthEd blog by Laura Wilson, MEd SVP, HealthEducation HealthEdWe all grow up with stories. The use of storytelling can be a powerful motivator for behavior change, including changes in health behavior. As I think about my personal and professional life, I recognize the ways stories have shaped my outlook, choices, and ...

Originally posted on the Washington Business Journal website by Beth Johnson. Excerpts below.Organizations frequently come to our agency looking for a “new brand.” More often than not, they are referring to a name, visual identity, tag line and maybe some “fresh messaging.”It seems like an easy project: Get some creative people in a ...

Originally posted on the New York Times website by Sherry Turkle, a psychologist and professor at M.I.T and the author, most recently, of “Alone Together: Why We Expect More From Technology and Less From Each Other.”We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere ...

Originally posted on the 4Hoteliers website by Osvaldo Torres Cruz. Excerpts below.Experiential Hospitality is based on the design of positive holistic experiences on the guests. This design is very much determined by emotional and behavioral patterns of every guest in particular. It has been demonstrated that the success of these designs sig ...

When we developed the design-thinking system we call StoryJam™, we envisioned many shapes and sizes to fit the requirements of different innovation design programs. Ten years and 50+ Jams later, it turns out we were right- although we sure couldn’t have predicted the variety of projects back in 2001.  StoryJam harnesses, in a very thoughtful a ...

This week at IDEAS we will be demonstrating a new technology platform, Behavior-Metrics, in tandem with our colleagues from Photon-X.This platform is a breakthrough in the category of audience research and intelligence. Using new optical technology, the system can calibrate the emotional connection between content, and the audience's response t ...

Originally posted on the Orlando Business Journal website by Cindy Barth, Editor - Orlando Business Journal. Excerpts below.Last year about this time, I chatted with IDEAS chief storytelling officer Bob Allen about the art of storytelling. After all, his Orlando-based company built its business on helping clients tell their own stories via mul ...

IDEAS’ Lead Developer and official Corona SDK Ambassador Thomas Gorence will be one of the hosts and a featured presenter at the Corona SDK Developer Meetup on Saturday May 12, 2012 at 10:00am at the Downtown Orlando headquarters of IDEAS. Ansca Mobile's Corona SDK is a software language/application which allows developers to write a single ...

IDEAS' Lead Developer Thomas Gorence will be one of the hosts and a featured presenter at the WordPress Orlando Roundtable MeetUp on Saturday April 28, 2012 from 9:30am - 12:00pm at the Downtown Orlando headquarters of IDEAS. Space is limited for the event, which is for beginner, intermediate, and serious WordPress professionals. The topic of the ...

Originally posted on the Talent Management Magazine website by Frank Kalman. And click HERE to learn more about the IDEAS Storytelling philosophy.Throwing money at employees to boost retention can only do so much. Catering to their psychological needs and engaging in storytelling, on the other hand, can help them find purpose in their work. As ...

Originally posted on the Social Media Club website on March 27, 2012 by Courtney Seiter.I didn't set out to be a social media rule-breaker. I've always been more of a teacher's pet type, honestly. But the more I get to know what some in the social media industry are pushing as doctrine, the more rebellious I get. Social media guidelines are n ...