Healthy West Orange

West Orange Healthcare District, FL

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Healthy West Orange (HWO) is an ambitious wellness and lifestyle movement embracing towns and communities in West Orange County, Florida. 

It’s become the convening body for vital outlets:

  • Hospitals
  • Wellness facilities
  • World-class sports training facilities
  • Best-in-class community recreation resources 

And in doing so, HWO encourages residents to live an active and healthy lifestyle — whatever their interests and abilities may be. 

At IDEAS, we’re the originators of the HWO brand. We designed, produced and delivered avenues that helped bring the movement to life:

  • Active, healthy lifestyle story
  • Brand identity
  • Website
  • Mobile apps
  • Communications tools

The brand included creating the now-iconic anthropomorphic “Westley” character. 

Designers can animate Westley in many ways, and he serves as an HWO ambassador across multiple platforms and audiences. 

Westley is everywhere

From anchoring print and online messaging to park and bike trail presence to the host of his own podcasts about healthy lifestyle tips, Westley is a living brand ambassador for HWO.

Our HWO engagement is currently ongoing, with a complete brand activation program. 

The program includes a bevy of initiatives to increase awareness and reach:

  • HWO website overhaul and relaunch
  • HWO app redesign 
  • Media relations 
  • Influencer engagement 
  • Advertising 
  • Event deployment 
  • Social media 
  • Partner-based programs 

Since its 2017 launch, HWO now has strong brand awareness and distinct regional affinity.

See Westley character videos:

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