Category: Archive
Originally posted on the HealthEd blog by Laura Wilson, MEd SVP, HealthEducation HealthEd We all grow up with stories. The use of storytelling can be a powerful motivator for behavior change, including changes in health behavior. As I think about my personal and professional life, I recognize the ways stories...
Originally posted on the Washington Business Journal website by Beth Johnson. Excerpts below. Organizations frequently come to our agency looking for a “new brand.” More often than not, they are referring to a name, visual identity, tag line and maybe some “fresh messaging.” It seems like an easy project: Get...
Originally posted on the New York Times website by Sherry Turkle, a psychologist and professor at M.I.T and the author, most recently, of “Alone Together: Why We Expect More From Technology and Less From Each Other.” We live in a technological universe in which we are always communicating. And yet...
Originally posted on the 4Hoteliers website by Osvaldo Torres Cruz. Excerpts below. Experiential Hospitality is based on the design of positive holistic experiences on the guests. This design is very much determined by emotional and behavioral patterns of every guest in particular. It has been demonstrated that the success of these designs...
When we developed the design-thinking system we call StoryJam™, we envisioned many shapes and sizes to fit the requirements of different innovation design programs. Ten years and 50+ Jams later, it turns out we were right- although we sure couldn’t have predicted the variety of projects back in 2001. StoryJam...
This week at IDEAS we will be demonstrating a new technology platform, Behavior-Metrics, in tandem with our colleagues from Photon-X. This platform is a breakthrough in the category of audience research and intelligence. Using new optical technology, the system can calibrate the emotional connection between content, and the audience's response...
Originally posted on the Orlando Business Journal website by Cindy Barth, Editor - Orlando Business Journal. Excerpts below. Last year about this time, I chatted with IDEAS chief storytelling officer Bob Allen about the art of storytelling. After all, his Orlando-based company built its business on helping clients tell their own...
IDEAS’ Lead Developer and official Corona SDK Ambassador Thomas Gorence will be one of the hosts and a featured presenter at the Corona SDK Developer Meetup on Saturday May 12, 2012 at 10:00am at the Downtown Orlando headquarters of IDEAS. Ansca Mobile's Corona SDK is a software language/application which allows developers to write a single program,...
IDEAS' Lead Developer Thomas Gorence will be one of the hosts and a featured presenter at the WordPress Orlando Roundtable MeetUp on Saturday April 28, 2012 from 9:30am - 12:00pm at the Downtown Orlando headquarters of IDEAS. Space is limited for the event, which is for beginner, intermediate, and serious WordPress professionals....
Originally posted on the Talent Management Magazine website by Frank Kalman. And click HERE to learn more about the IDEAS Storytelling philosophy. Throwing money at employees to boost retention can only do so much. Catering to their psychological needs and engaging in storytelling, on the other hand, can help them find...
Originally posted on the Social Media Club website on March 27, 2012 by Courtney Seiter. I didn't set out to be a social media rule-breaker. I've always been more of a teacher's pet type, honestly. But the more I get to know what some in the social media industry are pushing...
Originally posted on the Orlando Business Journal website on March 30, 2012 by Greta Schulz. About five years ago, I had Lasik surgery and the doctor told me it would take a bit longer to heal and I would have some pain in that process. I ran out of pain medication,...
