Blog
IDEAS will be with our friend Professor Tinkermeister from Kid’s Get a Plan this Saturday April 28, 2012 from 10:00am - 1:30pm at the Osceola County, FL Education in the Park Event. Professor Tinkermeister is a weather-awareness expert for the Florida Division of Emergency Management. The Professor travels across Florida...
Originally posted on the HealthEd blog by Laura Wilson, MEd SVP, HealthEducation HealthEd We all grow up with stories. The use of storytelling can be a powerful motivator for behavior change, including changes in health behavior. As I think about my personal and professional life, I recognize the ways stories...
Originally posted on the Washington Business Journal website by Beth Johnson. Excerpts below. Organizations frequently come to our agency looking for a “new brand.” More often than not, they are referring to a name, visual identity, tag line and maybe some “fresh messaging.” It seems like an easy project: Get...
Originally posted on the New York Times website by Sherry Turkle, a psychologist and professor at M.I.T and the author, most recently, of “Alone Together: Why We Expect More From Technology and Less From Each Other.” We live in a technological universe in which we are always communicating. And yet...
IDEAS client and close associate Dr. Barbara Van Dahlen, Founder and President of Give an Hour™, has been named one of the 100 most influential people in the world by Time Magazine. The list recognizes the people who inspire, entertain, challenge and change our world. “Working with Barbara Van Dahlen...
Originally posted on the 4Hoteliers website by Osvaldo Torres Cruz. Excerpts below. Experiential Hospitality is based on the design of positive holistic experiences on the guests. This design is very much determined by emotional and behavioral patterns of every guest in particular. It has been demonstrated that the success of these designs...
When we developed the design-thinking system we call StoryJam™, we envisioned many shapes and sizes to fit the requirements of different innovation design programs. Ten years and 50+ Jams later, it turns out we were right- although we sure couldn’t have predicted the variety of projects back in 2001. StoryJam...
This week at IDEAS we will be demonstrating a new technology platform, Behavior-Metrics, in tandem with our colleagues from Photon-X. This platform is a breakthrough in the category of audience research and intelligence. Using new optical technology, the system can calibrate the emotional connection between content, and the audience's response...
Originally posted on the Orlando Business Journal website by Cindy Barth, Editor - Orlando Business Journal. Excerpts below. Last year about this time, I chatted with IDEAS chief storytelling officer Bob Allen about the art of storytelling. After all, his Orlando-based company built its business on helping clients tell their own...
IDEAS’ Lead Developer and official Corona SDK Ambassador Thomas Gorence will be one of the hosts and a featured presenter at the Corona SDK Developer Meetup on Saturday May 12, 2012 at 10:00am at the Downtown Orlando headquarters of IDEAS. Ansca Mobile's Corona SDK is a software language/application which allows developers to write a single program,...
Click the cover below for the article entitled “Mastering Storytelling to Build a Compelling Company Brand” from the April/May/June Issue of Profile Magazine. Writer Keith Loria interviewed IDEAS' Chief Storytelling Officer Bob Allen for the article.
Click the cover below for the article entitled “Designing and Developing Effective Training Games for the US Navy” from the Spring Edition of the M&S Journal. Click HERE to learn more about the work done by the award-winning team that authored this article.
