Blog
Recently the new CEO of Yahoo, Marissa Mayer, made an interesting decision. She rescinded the company’s almost wide-open policy about working from home (click HERE for details). Whether it's work hours, work location, choice of tools or dress, decisions like this should and do keep leaders awake at night. These cultural...
IDEAS has been awarded a Telly Award for its work on a marketing video for SkillsTutor, the company of choice for cloud-based, digital, personalized assessment and instruction to significantly increase student achievement. The video, featuring SkillsTutor CEO Adam Hall explaining why SkillsTutor is the right choice for online learning, was...
Shirley Decker, EVP, Business Development at IDEAS and Board Member of Women in Film & Television Florida (WIFT-FL) will be the host and panel moderator for the WIFT-FL Quarterly Meeting and Social Media Panel. The event will be held on Tuesday March 19, 2013 from 5:30 - 8:00pm at the Downtown Orlando...
I went to school in the stone age so imagine how pleased I was to hear that people still major in Communication. Last week I got a chance to talk with some of those folks in my friend Lucia's class at Florida State University and it was both astonishing and...
How easy it is for us to assume the worst? I am very guilty of this. “Oh they were late for my meeting because they just didn’t care. They are so bad at managing their time. They must not think my priority is important.” Especially in a work place full...
Today, Team IDEAS is on its way to Tallahassee to deliver our next milestones and brief the Workforce Florida Board on our re-branding assignment for Workforce Florida, Inc. The team will attend a reception with Governor Scott on Wednesday evening and make a presentation on the results of our initial market research, Culture Mapping,...
Originally posted on the Entrepreneur website, excerpts below: Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one of a kind. Just look...
We’ve been using social media in one way or another since early 2009 so in social media years, that’s a lifetime. Since we’ve been doing it for so long and people seem to think we do a nice job, we’re asked quite a bit what our strategy is. It’s a...
IDEAS StoryAnalytics Master Rick Stone will be facilitating a storytelling hour sponsored by the Winter Park Historical Association featuring six Winter Park High School graduates on Friday February 15, 2013 at 11:30am at the Winter Park Welcome Center. The event is FREE and open to the public but space is limited,...
Originally posted on the Inc. website by Vanessa Merit Nornberg, excerpts below: More than ever before, customers are choosing to buy from a company not just because it offers a product with a fair price, but also because that company has good values. This is an important market shift and a powerful...
IDEAS President John Lux will be speaking on a Social Media Panel at the StarLite Film Festival on Saturday, February 2, 2012 at 1:30pm. The Social Media Panel will discuss the role of social media when marketing a micro-budget film. Filmmakers will discuss the social media strategies they have used,...
Originally posted on the Forbes website by Susan Adams, excerpts below: One of my colleagues used to head to the men’s room and brush his teeth every time he felt a surge of writer’s block. He swears it did the trick. Another exits the building and walks around the block to clear his...
