Author: Bob
Originally posted on the Harvard Business Review website by Bill George, excerpts below: Ever since the financial crisis of 2008, I have sensed from many leaders that they want to do a better job of leading in accordance with their personal values. The crisis exposed the fallacies of measuring success...
Originally posted on the Fast Company website by Duke Greenhill, excerpts below. "Storytelling" is a hot topic in marketing these days, but can you put an actual price on a compelling brand story? For over a decade, I've made a career as a marketer by leveraging the processes and techniques...
Originally posted on Small Business Storyteller website, excerpts below: When I talk about storytelling for business, it has occurred to me that I am referring to something that is more akin to branding. I often introduce myself as the small business storyteller, and people usually respond with something like, “So,...
Originally posted on the Social Media Today website by Rohit Bhargava, excerpts below: What if Usain Bolt charged per hour to watch him race? It’s a ridiculous thought, of course. Yet we all know that the only reason he is able to run 100 meters in less than ten seconds...
Originally posted on Blue Focus Marketing website by Cheryl Burgess, excerpts below: In just a few short years, social media has grown into a tremendously powerful marketing tool. However, as the old saying goes, with great power comes great responsibility. The proliferation of the digital bazaar has amplified consumer voice,...
If you don’t know who Jack Hannah is, you’ve been hiding under a rock for the last 20 years. I’m going to bet you at least have seen him on Letterman, Larry King, or Good Morning America in his safari khakis accompanied by an incredible big cat, or some other...
Originally posted on the Lifehacker website by Iris Shoor, excerpts below. Is creativity something people are just born with? For many of us, creative thinking isn't purely intuitive—it's also plain hard work. As writer Iris Shoor explains, coming up with fresh ideas isn't always a natural gift—it's a skill that...
Originally posted on the Fast Company Co. Create website by KC Ifeanyi, excerpts below. As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. However, with social media, apps, tablets, smartphones, websites,...
There has never been a more reductionist culture than ours. If someone discovers that tomatoes are good for you, the first thing that happens is that someone spends a quarter billion dollars trying to “isolate” the magic stuff in tomatoes so they can put it in capsules. Why? Tomatoes are...
I’ve decided to run for Undisputed Benevolent Ruler of Earth (BRE) and I need YOUR VOTE! This is not as decision I have taken lightly, but after years of soul-searching, it has become clear to me that there are some things- difficult, tough things, that no one else has the...
We have a species-wide propensity for becoming attached to things we view as pleasant or desirable and resisting things that aren't. Then, there is a whole class of conditions that are neither and we're REALLY not sure what to do with those but in general, we'd like to convert the...
Originally posted on the Forbes website by Beverly Schwartz, VP Ashoka Marketing and author of Rippling: How Social Entrepreneurs Spread Innovation Throughout the World: A recent post by David Shaywitz discussed the difference between “jobbers” and entrepreneurs. He said that jobbers “work not for enlightenment, a higher purpose, or to...
