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Community
February 2, 2015One of the root causes of the difficulty we find ourselves in on Earth today is the fallacy of...
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Virgin Galactic SpaceShipTwo Mishap
November 1, 2014IDEAS and our teammates wish our friends at Virgin Galactic the very best during this difficult time. Our thoughts are...
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CareerSource Florida Awarded for National Leadership
September 29, 2014CareerSource Florida, the state’s workforce policy and investment board, was honored last week with the 2014 State Excellence Award...
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IDEAS in China
August 26, 2014Getting to China is an all day affair. Actually, it’s a two day affair because somewhere out there in...
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IDEAS Heads Back to China
August 20, 2014China is in the news, in our consciousness and in the world’s eye, every day. But, I’m old enough...
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The Importance of Living by Our Values
July 30, 2014When we develop brands for our clients, we build them from a foundation of values. It’s a tricky and...
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Collaboration Through the Eyes of High School Seniors
July 28, 2014How does one “collaborate?” Multiple people working together to create one thing. Easier said than done. Though collaboration can...
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Stepping Back on the Brand
July 21, 2014I can’t say it enough times. Branding is serious business and it absolutely isn’t about how trendy your new...
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What is Culture Mapping?
July 8, 2014Humans are social animals. In order to be healthy and to get anything done, we have evolved to form...
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Price Versus Value
June 26, 2014In everyday speech, price is the quantity of payment or compensation given by one party to another in return for goods or services....
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Why Your Creativity Needs Boundaries To Thrive
January 15, 2014Originally posted on the Fast Company website, excerpts below: The first few years after I decided to take my creative writing...
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Why Your Creativity Needs Boundaries To Thrive
April 15, 2014Originally posted on the Fast Company website, excerpts below: The first few years after I decided to take my creative writing...
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UCP Faces Behind the Miracles Breakfast
November 1, 2013Orlando is the kind of community that immediately embraces people. Over twenty years ago when I was working at...
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International Symposium for Personal and Commercial Spaceflight
October 22, 2013We’ve had the great fortune to lead Team IDEAS, a collection of best of breed creative, analytic, marketing and...
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Innovation Isn’t Just About New Products
October 7, 2013Originally posted on the Harvard Business Review website, excerpts below: The innovation mindset isn’t just about product innovation. Some organizations...
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Using Narrative and Storytelling to Enhance Your Organizational Brand’s Appeal
September 12, 2013Originally posted on the Explore B2B website by Bob Duffy, excerpts below: An important aspect of a successful organizational...
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Spaceport Sweden Kick Off and StoryJam
September 9, 2013Team IDEAS has been on a mission recently at the top of the world-literally. David Exline, Kelly Pounds and...
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Special Olympics North America
July 29, 2013We don’t always see clearly. Often, the things we miss are in plain site, waving their arms and shouting...
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IDEAS Names John Lux Chief Operating Officer
July 15, 2013IDEAS announced it has named John Lux it’s Chief Operating Officer. Lux has been with IDEAS since its beginning...
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What Makes an Entrepreneur Successful?
July 15, 2013Originally posted on the Inc. website by Geoffrey James, excerpts below: Management skills don’t make an entrepreneur great. Neither does access to capital...
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Author archive for Bob Allen
Articles by: Bob Allen