Category: Archive
Business development in the 21st century... when you started in the 20th! It is amazing that you can really teach an old dog new tricks when it comes to ways to search out clients, stay in touch with past accounts, and it is somewhat easier than in the “past” –...
“That’s the stupidest idea I’ve ever heard. Why would you do it that way?” My fellow country-people (in lieu of countrymen, just trying to be PC here), I give you an example of what not to say when coming in new to a company. Two years ago, I was hired...
Originally posted on the Inc. website, excerpts below: A pioneer of merchandising and sales, the founder of Wanamaker's department store, John Wanamaker, knew advertising helped drive purchases, but the why and how remained a mystery. Fast-forward to 2014, and we like to think we've turned marketing and sales into a fine-tuned...
Humans are social animals. In order to be healthy and to get anything done, we have evolved to form and function within groups, to specialize and cooperate. We use a very complex set of communication systems- mostly tacit- to make this work. These systems are repeated and refined over and...
In the early stages of a project at IDEAS, we often hold an “All Call” where we gather folks from the Story, Learning, Studio, and Operations teams to iterate on the task at hand and how we might develop an innovative and viable solution. While the client’s objective, target audience,...
In everyday speech, price is the quantity of payment or compensation given by one party to another in return for goods or services. Economic theory says that in a free market economy the “market price” reflects interaction between supply and demand. The price is set so as to equate the quantity being supplied and...
IDEAS’ Lead Developer Thomas Gorence is one of the hosts at the WordPress Orlando Roundtable Meet Up on Saturday July 19, 2014 from 9:30am – 12:30pm at the Downtown Orlando headquarters of IDEAS. Space is limited for the event, which is for beginner, intermediate, and serious WordPress professionals. The topics of the...
IDEAS is currently looking for web designers and developers needed for migration of corporate website from legacy ASP.Net system to Drupal CMS; Designer and Content Entry, Front End Developer, Backend Developer. Each contract position is for 3 – 4 months with average of 32 hours per week. Pay range is...
Originally posted on the Fast Company website, excerpts below: It doesn't matter what we do, where we do it, or how well we create a product or offer a service. We don't succeed without the right people on our teams, to survive and ultimately thrive we must effectively create "partnerships" with many...
IDEAS’ Lead Developer Thomas Gorence is one of the hosts at the WordPress Orlando Roundtable Meet Up on Saturday February 22, 2014 from 9:30am – 12:30pm at the Downtown Orlando headquarters of IDEAS. Space is limited for the event, which is for beginner, intermediate, and serious WordPress professionals. The topics of the Meet...
Originally posted on the Fast Company website, excerpts below: We live in a connected world--there are apps today that help solve problems you didn’t even know you had and anticipate needs before you realize them. When you can constantly be connected to the Internet, it opens the door for technology solutions to...
Originally posted on the Fast Company website, excerpts below: The first few years after I decided to take my creative writing seriously, I couldn't overcome the nagging feeling that my fiction was simply a glorified hobby--like knitting or fishing. Plenty of people helped reinforce that. I'd be at a party filled with...
