Workforce Florida Statewide Branding Update
By Bob Allen
Today, Team IDEAS is on its way to Tallahassee to deliver our next milestones and brief the Workforce Florida Board on our re-branding assignment for Workforce Florida, Inc. The team will attend a reception with Governor Scott on Wednesday evening and make a presentation on the results of our initial market research, Culture Mapping, StoryJam and brand audit to the WFI board. Its been a whirlwind getting everything finalized but it is shaping up to be great work. In addition to a robust online market survey, we’ve had the pleasure of meeting with over 200 Workforce professionals across 24 regions in Florida and audited half a dozen Workforce brands across the U.S. The next step is the creation of our recommendations for the unified Workforce brand name and sensory identity.
Below, Ray Gilley, Mark Edson, Governor Rick Scott, First Lady Ann Scott, Bob Allen, and Joni Newkirk.
About the Author: Bob Allen
