Why IDEAS Never Gets Boring
By Bob Allen
Today was a great example of why the eclectic nature of our work is energizing. In the last 8 hours, we’ve been working on a completely new way for farmers to buy critical services, how to brand a micro-budget film festival, the right way to serve early learning educators, advanced online marketing programs for travel, how to use stories in a brand new product to make healthcare providers more productive and patient experiences better, and the rules for using a new brand identity for a not-yet-born city in China. That was just today.
We have always maintained that our version of focus, that much vaunted and practically deified business doctrine, is about how we go about telling stories. Being focused on the method, the skill and the talent of our team liberates us to practice across a broad range of industry types from kids media to the Department of Defense and deliver transformative results everywhere in the spectrum.
The wonderful by products are that we all learn constantly and it never, ever gets boring!
About the Author: Bob Allen
