Way Finding

By John Lux

Last week our way finding was ordered and it is scheduled to be delivered to us this Wednesday. In addition to the inside way finding we used the same design to make the sign that will go on the side of the building directing guests to the front entrance instead of the back. The goal of the way finding was two fold: 1. Make sure it works. No matter what it is, if people get lost or can’t find their way to where they want to go, the way finding failed. 2. Make it cool. The last thing we wanted to do is have signage that is boring, it’s just not us. I think you’ll find that we definitely achieved goal #2, it remains to be seen if #1 was achieved. We posted samples of the way finding on the new home website www.ideas1stg.wpengine.com/ideasnewhome. Click on the pictures tab and look for 06-12-2009.

June 13, 2009|Archive|

About the Author: John Lux

As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.

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