The Power of Story Meets Advanced Technology

By John Lux

IDEAS Strategic Partner Photon-X Moves to Central Florida

Kissimmee, Florida is proud to welcome a new corporate resident. Photon-X (pronounced “photonics”) has established a new home base in Osceola County, a true crossroads of global business and tourism.

Photon-X President and CEO, Blair Barbour, explains “Photon-X is dedicated to research and development in technologies that capture images, intelligence and analytics. Using our patents, we are designing new ways of using optical systems and solutions — that deliver leading-edge solutions to our clients.”

Photon-X has developed a patented visual sensor and analytics technology that powers the future of 3d imaging, visualization and intelligence – all from a single sensor system. Photon-X has an exclusive, worldwide, strategic partnership with Orlando-based IDEAS. The companies have chosen to execute their growth strategy here — because Central Florida has a unique combination of talent, and a track record in creative content development and modeling and simulation technology. In addition, the quality of life and business friendly environment in the region helps companies to attract world-class business, creative and engineering talent.

To accelerate the opportunity, Photon-X, and downtown Orlando-based IDEAS, have launched “Project IDEAS” to leverage their combined strengths. Through this integrated team, the companies are developing a portfolio of industry specific business solutions to deliver to the market here in Florida, and around the world.

“When we launched IDEAS, we established the business as a source of innovative creativity,” notes Bob Allen, Founder and Chief Storytelling Officer of IDEAS. “Our strategy has always been to provide creative business solutions while partnering with best-of-class technology companies. Our alliance with Photon-X enhances this focus — on delivering great stories across a whole spectrum of audiences and clients in many industries, including in the next generation of location-based immersion.”

“The teaming of Photon-X and IDEAS provides a bedrock upon which we are building a high growth business that fits into the Central Florida landscape,” commented Phil Ruggieri, CEO of IDEAS. “We are honored that Governor Rick Scott is joining our team today to celebrate this new chapter of business and community success.”

Together, Photon-X and IDEAS will engineer a next-generation of advanced personalized, immersive solutions to government and defense clients, as well as commercial customers across multiple industries — including Healthcare, Entertainment, Advertising and Energy.

About Photon-X: Photon-X is an imaging technology company focused on Spatial Phase Imaging (SPI) research and core products. Formed in 1999 as a company solely focused on research and development of optical products, services and solutions, Photon-X staff consists of technologists and engineers providing technical expertise in a variety of areas including optics, imaging, sensors, photonics, physics and computer science. Photon-X has experience designing and developing complex electro-optical systems, state-of-the-art sensors, photonics and 3D image processing applications within both the military and commercial sectors. For more visit

About IDEAS: Located in downtown Orlando, IDEAS is an Innovation Studio using the central premise that powerful stories create powerful experiences. IDEAS creates products for healthcare, corporate, government, and entertainment clients worldwide as well as creating its own intellectual property. The team at IDEAS has more than 400 years aggregate experience in experience design, brand repositioning, training, and media creation.

October 18, 2013|News|

About the Author: John Lux

As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.

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