The IDEAS Experience Playbook
Is Your Destination a Performer?
You’re open. You’re operating. And guests are coming — but are you truly delivering an experience they’ll never forget?
Is your destination performing at its peak, or are you leaving growth opportunities on the table? Ask yourself a few questions:
- Are your employees passionate ambassadors for your brand?
- Are your guests turning into vocal advocates?
- Are your offerings compelling enough to keep visitors coming back?
- Is your destination distinct, memorable and worthy of recommendation?
- Most importantly — are you achieving the business results you want?
Destinations are complex, living ecosystems where guest experience, operations and storytelling must harmonize with operational excellence to drive sustainable growth. At IDEAS, we’ve spent decades helping destinations from hyperlocal to international optimize their performance and achieve long-term success.
Where do we start? The IDEAS Experience Playbook™.

Open the Experience Playbook, Your Roadmap to Destination Performance
Our Experience Playbook is more than bar charts and data tables. It’s a comprehensive, data-driven tool that helps you understand exactly where to put your attention and resources to rapidly improve your destination’s performance.
We’ve gained insights from our roots at The Walt Disney Company and decades of experience working with world-class destination brands. Our team knows what it takes to create engaging, memorable experiences that drive guest satisfaction that leads to exceptional results.
Here’s how the Experience Playbook works, using the principles of Destination Performance™.

Learn the Meaningful Metrics We Use in the Experience Playbook
Our Experience Playbook evaluates your destination across six key categories:
- Guest Interaction. Are your employees engaging and creating memorable moments?
- Facility Condition. How well-maintained and inviting is your space?
- Ease & Accessibility. Is your destination easy to navigate and welcoming for all guests?
- Experience Quality. Are your attractions, F&B and merchandise offerings compelling and diverse?
- Safety & Comfort. Do guests feel safe, secure and comfortable during their visit?
- Operational Efficiency. How well does your back-of-house support your front-of-house performance?
By mapping these categories to more than 30 specific performance criteria, we provide a clear picture of what’s working and what needs improvement.
How We Expertly Assess Your Destination Through a Guest’s Eyes
The process begins with a full-day site visit by our team of seasoned IDEAS experience designers and operators.
We experience your destination, from first contact on your website through leaving the parking lot, just as your guests do. But we do it with an expert lens trained to evaluate every detail shaping the visitor journey.
Discover Actionable Results in Your Custom Roadmap
After our site visit, we deliver your comprehensive Experience Playbook within 10 business days. This detailed report includes invaluable feedback:
- A performance score across the six categories and 30-plus criteria
- Short, mid- and long-term improvement recommendations
- Actionable insights to enhance guest experience, optimize resources and boost the six Destination Performance metrics
The result? A practical, insight-driven action plan to help you achieve Destination Performance and drive sustained growth.

Why Choose IDEAS?
With decades of experience helping destinations worldwide optimize their performance, IDEAS is uniquely positioned to deliver effective, practical results. Our team brings insights and instincts honed through personal experience in design, marketing and operations.
When you choose the Experience Playbook, you don’t simply get a report — you get an experienced partner committed to helping your destination thrive.
Take the First Step Toward Better Destination Performance
Is your destination delivering the experience guests want and the results you need? The Experience Playbook helps you find out.
Are you ready to elevate your guest experience and achieve lasting growth? Let’s start the conversation.
Contact us today to schedule your Experience Playbook Site Survey
and discover the path to Destination Performance.