Jarred King

Jarred King is a founder, strategist, and operator focused on building durable, performance-driven businesses while protecting long-term personal and family stability.

He is the Founder and Principal of Summit, a portfolio of marketing, experience, and media businesses that serve workforce development organizations, destinations, professional services firms, and mission-driven institutions across the U.S. Summit’s core companies include IDEAS (experience design and Destination Performance consulting), Marketeering Group (digital marketing, SEO, and web platforms), and True North (strategic communications and PR).

Over the past decade, Jarred has founded and acquired businesses and led teams that support business owners, executives, developers, and community leaders in building and scaling their vision. His work sits at the intersection of brand, operations, and measurable performance, with a strong emphasis on long-term systems over short-term tactics.

In recent years, Jarred has become increasingly focused on disciplined leadership, capital allocation, and risk management, shifting from hands-on operator to architect and steward of the platform. His current work centers on platform building, leadership development, and shaping long-term operating models that allow organizations to scale with clarity, discipline, and durability.

Jarred is an active member of Entrepreneurs’ Organization (EO) and believes deeply in peer to peer experience sharing, transparency, and continuous learning. He lives in Houston with his family and spends most of his free time coaching softball, cooking, reading, traveling, and trying to be a good dad.