Team IDEAS Signs Contract With Workforce Florida

By John Lux

IDEAS announced it has signed a contract with Workforce Florida, Inc. (WFI), the statewide board of business and government leaders charged with setting policy for the state workforce system, to rebrand Florida’s Workforce System resulting in a successful common brand that will be customer-focused and deliver consistency across all regions.

“We and our teammates at Integrated Insight and TW2 are honored to have been selected for this extremely important initiative,” Bob Allen, Founder and Chief Storytelling Officer of IDEAS, remarked. “Our unique branding practice focusing on the core story of an organization is built on narrative design and deep collaboration, and we look forward to bringing that expertise to this important assignment.”

This process will strengthen the brand architecture of the Florida workforce system through a unified identity to enhance awareness of and access to services whether delivered or received online or in person. The common brand will communicate a 21st century promise of universal access and consistent and quality services to Florida employers seeking skilled talent and Floridians seeking assistance with career, employment and training opportunities. It will also link Florida’s workforce development efforts — local and state — to regional and state economic development priorities as well as talent development partners and stakeholders in education, economic development and industry.

Workforce Florida Inc. is the statewide workforce investment board of business and government leaders charged with overseeing Florida’s workforce system, which includes the Department of Economic Opportunity, 24 Regional Workforce Boards and nearly 100 One-Stop Career Centers. Workforce Florida’s mission is to develop strategies that help Floridians enter, remain and advance in the workforce to support economic development and strengthen the state’s business climate. Learn more about Florida’s workforce resources and solutions at

Located in downtown Orlando, IDEAS is an Innovation Studio using the central premise that powerful stories create powerful experiences. IDEAS creates entertainment, learning, and marketing products for healthcare, corporate, government, and entertainment clients as well as creating its own intellectual property. The company is comprised of four divisions. IDEAS Innovation offers a proprietary suite of story-based tools to analyze and develop solutions to enhance brand identity, create new communication tools, enculturate organizational change, design and deliver intentional experiences, and create authentic work environments. IDEAS Learning creates custom and original learning products for both on-line and face-to-face training and learning. The IDEAS Hothouse is our proprietary system for developing intellectual property into marketable products and services. And IDEAS Studio creates the media products for the other divisions of IDEAS as well as serves as a traditional “post house” for third party clients for corporate and broadcast markets.

November 30, 2012|News|

About the Author: John Lux

As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.

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