Spaceport America Celebrates Independence Day with a Brand New Look, New Control Center

By John Lux

Spaceport America, the world’s first purpose-built, commercial spaceport, has launched a new look for its brand on Independence Day. “Spaceport America is helping a new American Revolution take place in the commercial space industry, and what better time to showcase our new brand than the Fourth of July,” said Christine Anderson, Executive Director of the New Mexico Spaceport Authority (NMSA).

Spaceport America’s new look was unveiled in time for Independence Day on July 4, 2012, simultaneous with the launch of an all-new website ( on that day, marking the beginning of a new marketing effort to introduce Spaceport America to the world. The website was created by Spaceport America Visitor Experience contractor IDEAS.

The new identity, named “Spirit”, represents two stars coming together; the collaboration of innovative efforts to propel man’s reach into space. The Spaceport America identity is created from the colors of our nation with red symbolizing energy, strength, and power and blue symbolizing trust, loyalty and wisdom. It reflects Spaceport America’s core commitment to the spirit of exploration, the promise of human potential, and the powerful combination of vision and courage as it launches the next generation of space.

“The new website is the next phase of design and development for the team. For most guests the visitor experience starts online so it is important that the new website represent what Spaceport America is,” Bob Allen, Chief Storytelling Officer of IDEAS, said. “This website is just the beginning of what visitors will be able to experience online as well as at Spaceport America and we look forward to further enhancements leading up to the opening of Spaceport America.”

Also this week, the NMSA announced it has obtained a temporary Certificate of Occupancy from the New Mexico Regulations and Licensing Department for the Spaceport Operations Center (SOC), a dome-shaped building adjacent to the Virgin Galactic Gateway to Space that will support operations. The design of the interior SOC fit-out is underway and final build out construction is expected to begin by the end of 2012. When complete, the SOC will house NMSA staff and their primary contractors that will handle facilities operations, security, fire and EMT service.

“Our new identity emphasizes our dedication to the highest level of service to both our launch customers and the hundreds of thousands of expected annual visitors from around the globe,” said Anderson. “We look forward to soon adding access to the newly finished SOC facility to our guided ‘Preview Tour’ this summer.” Anderson continued, “Once Phase Two construction is completed in 2013, we will have created a whole new kind of visitor experience, and the new Spaceport America brand identity and website are key steps along the path of offering the world an invitation to space.”

Preview Tour days, times and reservation information can be found by going to:

July 5, 2012|News|

About the Author: John Lux

As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.

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