Mastering Storytelling to Build a Compelling Company Brand
By John Lux
![Strategy3Pages-Cover-w](https://ideas.wpenginepowered.com/wp-content/uploads/2024/03/Strategy3Pages-Cover-w-1.jpg)
Click the cover below for the article entitled “Mastering Storytelling to Build a Compelling Company Brand” from the April/May/June Issue of Profile Magazine. Writer Keith Loria interviewed IDEAS’ Chief Storytelling Officer Bob Allen for the article.