IDEAS has been awarded three Telly Awards and a Communicator Award for its Rebrand Roll-Out video and two Communicator Awards for its new website. The video and website were used to launch the new IDEAS brand in 2014. IDEAS launched its new brand in a move to align the brand with the company’s evolution and better connect with its clients, vendors, and partners. Along with a new Core Story and Brand Charter, IDEAS incorporated its new positioning statement, “Media & Experience Design,” to more quickly communicate what IDEAS does.
“One of our core services is helping organizations brand themselves, so we took that process very serious when we decided to rebrand ourselves,” IDEAS Founder and Chief Storytelling Officer Bob Allen commented. “Typically it takes us about six months to work with a client and even though it’s often hard to take your own medicine, we stuck to our disciplined practice and the new core story and brand charter, the clear, written “constitution” for the brand, came together. Once that core story was nailed down, the new identity became crystal clear. And the video was the best way to communicate that new message and we’re proud to have been recognized for the hard work the team put in to the video.”
The video was created to announce the new core story, brand charter, website and overall visual identity for IDEAS. Telly Awards for the video were given in the Non-Broadcast Corporate Image, Non-Broadcast Use of Graphics and Online Video – Branded Content & Entertainment Promotional Branding Categories. The Communicator Awards were given in the Film/Video Corporate Image Category while the website awards were in the Self Promotion and Corporate Identity Categories.
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
About IDEAS: Located in downtown Orlando, IDEAS is a media and experience design company using the central premise that powerful stories create powerful experiences. IDEAS creates products for healthcare, government, enterprise, and entertainment clients worldwide as well as creating its own intellectual property. The team at IDEAS has more than 400 years aggregate experience in concept development, experience design, branding, training, and media production, and mobile development. For more about IDEAS visit www.IDEASorlando.com.
Click below to watch the IDEAS Rebrand Roll-Out video.