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IDEAS Upgrades Website Hosting

IDEAS Upgrades Website Hosting

IDEAS announced that it has moved its website to Austin, TX-based WP Engine. WP Engine specializes in Word Press website and proudly hosts thousands of the WordPress sites and apps worldwide offering hassle-free hosting for speed, scale, security, and support.

“This upgrade is about one thing, user/client experience,” John Lux, COO of IDEAS, remarked. “Our website is our biggest sales and marketing tool and it’s important that people have a positive experience when they visit our site. WP Engine gives us the most efficiency given the daily updates we make to our site through our content management system (CMS).”

The IDEAS website consists of more than 120 project summaries, most including videos and/or still images, the IDEAS blog, press releases, team bios (with videos), information about the resources and services that IDEAS provides, and general corporate information. The current site was launched in June 2010, received an update in 2011 and receives daily updates including new project information, blogs, news, and social media posts. The site consistently scores high on multiple search engine optimization (SEO) rankings.

About IDEAS: Located in downtown Orlando, IDEAS is an Innovation Studio using the central premise that powerful stories create powerful experiences. IDEAS creates entertainment, learning, and marketing products for Healthcare, Corporate, Government, Education, Destination, Television & Film clients as well as creating its own intellectual property. The company is comprised of four divisions. IDEAS Innovation offers a proprietary suite of story-based tools to analyze and develop solutions to enhance brand identity, create new communication tools, enculturate organizational change, design and deliver intentional experiences, and create authentic work environments. IDEAS Learning creates custom and original learning products for both on-line and face-to-face training and learning. The IDEAS Hothouse is our proprietary system for developing intellectual property into marketable products and services. And IDEAS Studio creates the media products for the other divisions of IDEAS as well as serves as a traditional “post house” for third party clients for corporate and broadcast markets.

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As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.