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IDEAS Shoots National Video

IDEAS Shoots National Video

IDEAS recently completed production on a video to go along with a national television spot for a major financial institution with Rochester-based agency Martino Flynn. The video was shot in the College Park area of Orlando in mid-February and included an entire crew based out of Central Florida. 

“Martino Flynn has worked with members of our team in the past but this was the first time IDEAS has worked directly with them on a national campaign,” said John Lux, President at IDEAS. “We have a team capable of producing high profile shoots and we were glad Martino Flynn gave us the opportunity to do so, while utilizing the tremendous crew and locations available in Central Florida.” 

Shot entirely in high definition, the video will be an add-on to a campaign focused on the option of refinancing through a reverse mortgage. The crew encompassed more than 35 people and/or companies from Central Florida. The shoot took place on a local homeowner’s property, with locations both inside and outside the house. 

“We looked to produce the video in California, Dallas, or Orlando and I selected Orlando first and foremost for the opportunity to work with a producer that I knew and trusted at IDEAS,” commented Director and client John Marianetti from Martino Flynn. “I was already familiar with the College Park neighborhood that I wanted to shoot in which represents “Anywhere, USA.” However, I was pleasantly surprised at the talent pool of film professionals that IDEAS was able to assemble. It was one of the best run and professionally orchestrated productions that I have been on in a long time and I’m anxious to work with all of them again.” 

Metro Orlando’s film, digital media, and entertainment production industry accounts for close to $850 million in total sales. In recent years hundreds of national commercials have been shot in Central Florida including spots for American Express, Best Buy, Cadillac, and Nike. Additionally recent feature films such as Monster, Larry the Cable Guy: Health Inspector, Sydney White, Ace Ventura 3, Bring It On 4, and Bait Shop were also shot in the Metro Orlando area. 

About Martino Flynn, LLC ( Based in Rochester, New York, Martino Flynn, LLC is a full-service advertising, public relations, and digital media agency serving business-to-business clients in biotechnology, imaging, manufacturing, professional services and telecommunications sectors; and consumer clients in financial services, health care, sporting goods, and education.

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As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.