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IDEAS Completes Audio Mix for Magic Johnson Documentary

IDEAS Completes Audio Mix for Magic Johnson Documentary

IDEAS has completed the post production audio mix for The Announcement, a documentary about Magic Johnson’s 1991 announcement of being HIV-positive and the personal journey he has taken over the last two decades. The film was directed by Nelson George and produced by NBA Entertainment (NBAE) for ESPN Films. The film premieres on Sunday March 11, 2012 at 9:00pm ET on ESPN.

“This film tells an amazing story and we were honored to do our part,” commented John Lux, COO of IDEAS. “This is one of those stories that is so captivating that it grabs you immediately, our goal was to do it justice with the audio mix. It was a privilege to be chosen by NBAE to be included in the project, we look forward to watching the film on March 11 and working with the great people at NBAE and ESPN Films again.”

The Announcement documents what has transpired in the life of Magic Johnson since November 7, 1991 when he announced his retirement from the Los Angeles Lakers. The film is directed by Nelson George, a filmmaker, author and historian who specializes in stories highlighting the African-American experience. The film was produced by NBA Entertainment, one of the largest suppliers of sports television and digital programming in the world, managing television, film, photos, PSAs, promotional campaigns and marketing partnerships, as well producing events domestically and internationally for the NBA, WNBA, and NBA Development League. NBAE’s growth can be attributed to a simple philosophy: to tell compelling stories about the game of professional basketball and the people it touches. That storytelling mission has been carried out through a variety of short and long-form programming, including acclaimed documentaries.

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As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.