Mastering Storytelling to Build a Compelling Company Brand
By John Lux
Click the cover below for the article entitled “Mastering Storytelling to Build a Compelling Company Brand” from the April/May/June Issue of Profile Magazine. Writer Keith Loria interviewed IDEAS’ Chief Storytelling Officer Bob Allen for the article.
About the Author: John Lux
As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.
