IDEAS Wins Telly Award for Work for Give an Hour

By John Lux

IDEAS has been awarded a Telly Award for its work with the nonprofit organization Give an Hour™. The video, created to spread awareness of what military families are going through and what the public can do to help, was awarded the Telly Award in the Health and Wellness category.

“We are very proud of the work we did with Give an Hour™, as this campaign is extremely important to the military personnel and their families that have been affected by the current conflicts,” stated Shirley Decker, EVP Business Development, IDEAS. “When military personnel are overseas we give them full support and we have seen in the work we have already done how vitally important it is that Americans give that same level of support here at home and Give an Hour™ provides the ability to do just that. For the Telly Award committee to recognize the quality of the product that we created, it makes it satisfying on both a personal and professional level.”

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

The Give an Hour™ team was looking to create media to spread awareness of what military families are going through and what the public can do to help. After much research, they found veterans willing to tell their stories on camera through personal interviews. The campaign is asking mental health professionals nationwide to donate an hour of their time each week to provide free mental health services to military personnel and their families. IDEAS put together a six-minute piece along with a PSA that has been shown to a variety of audiences to build awareness and help the public know where to go to learn more and assist where possible.

About Give an Hour ( Give an Hour™ is a nonprofit organization providing free mental health services to U.S. military personnel and families affected by the current conflicts in Iraq and Afghanistan. Currently there are more than 4,400 licensed mental health professionals on its network, in all 50 states, Washington, D.C., Puerto Rico, and Guam. Give an Hour™ aims to recruit 40,000, or 10 percent, of the nation’s 400,000 mental health professionals to this cause.

June 27, 2011|News|

About the Author: John Lux

As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.

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