IDEAS Completes Rebrand and Website for Film Florida

By John Lux

[fusion_dropcap class="fusion-content-tb-dropcap"]I[/fusion_dropcap]DEAS recently completed work on the rebrand and website for the entertainment production association Film Florida. IDEAS worked with Film Florida to better align the association with its members, partners, legislators, and industry leaders. Along with a new brand charter, IDEAS helped Film Florida incorporate its new positioning statement, “Entertainment Production Association,” to better communicate what Film Florida represents. The visual identity can also be seen within Film Florida’s new website and marketing materials.

“Film Florida is a one-of-a-kind association that has a well-respected established history in representing the film, television, and digital media industry. It was only natural that Film Florida had a strong attachment to its original look and image from its first days of incorporation,” noted Michelle Hillery, Film Florida President and Deputy Film Commissioner, Palm Beach County Film & Television Commission. “The talented team at IDEAS was brilliant in crafting and implementing a fresh brand identity that included a new logo, messaging, and beautifully designed website. IDEAS quickly and successfully produced a quality product that will positively position Film Florida for years to come.”

As part of the process, IDEAS used a wide variety of resources to create the new brand charter for Film Florida. A StoryJam facilitated by IDEAS, culture mapping of key industry leaders, a brand audit, and comparative benchmarking were used in gathering necessary information. From those sources, IDEAS made recommendations on core brand charter language and eventually visual identity designs. Once a new logo was chosen, corresponding elements were created including a new sizzle reel, trade show booth, letterhead, marketing materials, and a website to name a few.

“I was fortunate enough to act as part client and part vendor on this project so when we started talking about making changes to the Film Florida brand, I jumped at the chance to have IDEAS help,” commented John Lux, Chief Operating Officer of IDEAS and Treasurer of Film Florida. “The entertainment production industry includes more than 16,000 companies and over 100,000 professionals in Florida. Film Florida works to implement a more powerful economic policy, effective worldwide marketing, positive economic impact, and professional standards of excellence and that’s something IDEAS supports wholeheartedly which is why we wanted to help even with most of the work being done in-kind.”

About Film Florida: Film Florida is a not-for-profit entertainment production association that serves a leadership role in Florida’s film, TV, and digital media industries by representing all aspects of the business including film commissions, industry, labor, associations, and education. The growing membership-driven organization provides a network, a platform, and the benefits of playing an active part in solidifying Florida’s position as a major production destination, positive economic development driver, and tourism generator. For more information about Film Florida visit

About IDEAS: Located in downtown Orlando, IDEAS is a media and experience design company using the central premise that powerful stories create powerful experiences. IDEAS creates products for healthcaregovernmententerprise, and entertainment clients worldwide as well as creating its own intellectual property. The team at IDEAS has more than 400 years aggregate experience in concept development, experience design, branding, training, and media production, and mobile development. For more about IDEAS visit

January 6, 2015|News|

About the Author: John Lux

As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.

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