Category: Archive
Good companies spend a fortune on their brand—building it, telling their story in the marketplace, training their staff to embody it, etc. But it doesn’t take much to bring a goliath brand to its knees. In fact, all brands are fragile to a degree, and in the world of social...
Originally posted on the Forbes website. If I had to sum up in two words everything I’ve learned in 25 years of work on communications, rhetoric, public speaking, speechwriting, and body language, those two words would be: charismatic storytelling. Charismatic because in an over-stimulated, impatient world, it’s passion and charisma that get...
With all of the work that we do with video and different types of media, we were naturally drawn to a product that is just coming on the scene… the Swivl. The company describes it as “your own personal cameraman.” More technically speaking it is “…an interactive motorized tripod with...
Originally posted on the Addicted to Success website 1. Give and you shall receive When someone does you a favor, you know instinctively that you will have to do something in return in the future. Psychologists call this the reciprocity rule, and it can be very useful in persuasion. Try it...
We have a species-wide propensity for becoming attached to things we view as pleasant or desirable and resisting things that aren't. Then, there is a whole class of conditions that are neither and we're REALLY not sure what to do with those but in general, we'd like to convert the...
IDEAS' Lead Developer Thomas Gorence will be one of the hosts at the WordPress Orlando Roundtable MeetUp on Saturday July 7, 2012 from 9:30am - 12:00pm at the Downtown Orlando headquarters of IDEAS. Space is limited for the event, which is for beginner, intermediate, and serious WordPress professionals. The topics of the MeetUp...
Originally posted on the Forbes website by Beverly Schwartz, VP Ashoka Marketing and author of Rippling: How Social Entrepreneurs Spread Innovation Throughout the World: A recent post by David Shaywitz discussed the difference between “jobbers” and entrepreneurs. He said that jobbers “work not for enlightenment, a higher purpose, or to...
Originally posted on the Inc. website by Paul Spiegelman, excerpts below: Building a company culture of engaged employees takes years and requires consistent execution. I boiled down our culture strategy into 10 essential components I call the "10 Cs of Culture." 1. Core Values I used to be very cynical about...
Originally posted on the Forbes website by Erika Andersen: I've been thinking about the power of apology lately. I’ve been noticing that the people for whom I have the most respect don’t hesitate to say “I was wrong,” or “I’m sorry I…” On the other hand, the people I have the hardest...
Originally posted on the Post-Tribune website by Leanne Hoagland-Smith, excerpts below: Given recent economic data, the economy is still in the doldrums. Maybe now is the time to update your own professional development by filling and closing your knowledge gaps? And always remember that knowledge alone is not power, but applied...
IDEAS’ Lead Developer and official Corona SDK Ambassador Thomas Gorence will be one of the hosts and a featured presenter at the Corona SDK Developer Meetup on Saturday June 16, 2012 at 10:00am at the Downtown Orlando headquarters of IDEAS. Ansca Mobile’s Corona SDK is a software language/application which allows developers to write a single program,...
Originally posted on the Inc. website by Vanessa Merit Nornberg: Companies are always trying to create the perfect marketing tools--tools that will make brand history, generate buzz for products, and earn those products an unshakeable spot in customer's lives. Large companies have the luxury of throwing thousands of advertising dollars...
