Last week we sat through a PowerPoint presentation and as we watched and listened all we kept thinking was that we wish they had hired us to help them. Right there, within 5 minutes of sitting through their presentation, we could make the decision that this was not a company we wanted to work with. The presentation was sloppy, the presenter didn’t know their talking points, the visuals were busy when they needed to be straightforward and it was boring when it needed to be flashy. It had made an impression on us, and it was not good.
The best thing about PowerPoint is that it’s easy for just about anyone to use. The worst thing about PowerPoint is that it’s easy for just about anyone to use.
Which brings me to my point, our company has been helping businesses with their communications and branding efforts for many years, for as long as we have been in existence. Over the years we have seen that some of our clients have chosen not to use us for this type of work as they try to reduce costs by moving to in house resources. And let me tell you, presentations like the one we sat through this week have proven to us what a bad idea it is for them to do.
There’s a difference between “can do” and “should do” when it comes to communicating your brand. Just because someone in your office “can” create a PowerPoint deck doesn’t mean they “should” be the one to create your PowerPoint. I can write a script but what would take me a day would take a writer an hour. I can edit on an Avid or Final Cut Pro but that would take me weeks when a professional editor could do it in a day. That plus the quality would be better.
The point is, we tell our clients to do what “they” do best and let us do what “we” do best. If you want the presentation that represents your company to be done by someone who does it on the side, you need to accept the results you get. Or you can hire us and have it done by someone who does that kind of work every day and has done it for years. It may be one of the safest decisions you will make.