Blog
It seems that everyone is gearing up for the solar eclipse on Monday. So here are some tips to make the most of your solar eclipse viewing experience. PLAN AHEAD The moon’s shadow will cross the continental U.S. starting in Oregon, crossing 14 states, and finishing about 93 minutes later...
I work with tour operators and destinations to create unique tour experiences. I aspire to raise these experiences to a higher standard and create an identity that stands out from the crowd. Making it happen takes a lot of working together to dream new ideas up, and I rely on...
William Shakespeare. Some people hate him, some people love him, some people go on and on about how he was actually more than one person. Regardless of what they think, almost everyone has heard of him. The dude was alive in the Elizabethan era, but people are still quoting him...
We’ve been talking with a lot of people about 360 VR recently since the success of Future Flight at the Houston Super Bowl’s fan experience at Discovery Green back in February. That was where we took visitors on a 2-minute ride to Mars while they ascended a 90-ft drop tower....
So, I’ve been hearing a lot about net neutrality lately. And by lately, I mean today, Wednesday, July 2nd, 2017. You aren’t reading this on that day, I promise, I’m the one who put it up on the website. I’ve got to admit, the first few times I heard the...
I admit an experience-based bias here. I come from music, filmmaking and immersive entertainment design—disciplines that are that are by nature collaborative forms (yes, I know you can in theory make a “movie” by yourself with your phone but probably not “Wonder Woman”). I’m also a small-business person and that...
One of IDEAS long-time story advocates and best-of-breed creative collaborators, Larry Littlebird, recently passed along an interesting opportunity that we’d like to share across the IDEAS universe. Larry's son, Jesse, is a blossoming artist, photographer, film director and all-round creative talent as well as a 2017 Sundance (yes, that Sundance) Full Circle...
In the relative scope of things, I have not been writing for a very long time. To be fair, I am only 20, so I have not exactly been doing anything for a particularly long time. I suppose 20 years seems like a lot. If you’ve worked somewhere for 20...
One of the best things about using story as a design system is that we often discover that our clients have needs they weren’t even aware of. This is particularly true when we have responded to an RFP because, well, RFP (see older blogs about the tyranny of RFPs!). This...
A year ago this weekend, a man, a very broken and damaged man, killed 49 of my neighbors and died himself-predominantly young people who were dancing and relaxing together in what was supposed to be a safe place. This kind of act leaves a mark. It's a bruise on the...
DOGMA A point of view or tenet put forth as authoritative without adequate grounds. VALUE Important and lasting insights and ideals shared by the members of a culture about what is good or bad and desirable or undesirable. HABIT A routine or behavior that is repeated regularly and tends to occur subconsciously...
Do you ever think about the invisible “I”? The face that hides behind the Twitter account? The speaker in the blog post… When a post from a company’s page pops up on my Facebook most of the time I don’t really pause and think “Somebody wrote that. Someone’s job is...
