Blog

I was surprised when I recently Googled this question. Not because there was so much out there but because there was so much confusion. I get that the business com world has been essentially rebooted by the internet. Larry Tate wouldn't understand it at all (see: “Bewitched”) and probably neither...

With Hurricane Irma now hundreds of miles away, most Floridians are breathing a collective sigh of relief. Yes, there was tremendous wind damage in South Florida and the Keys, and Downtown Jacksonville suffered serious flooding but it could have been much worse. We’ve all checked on our neighbors, family, friends,...

We just experienced a total eclipse of the sun, at least in some parts of the world, my part included. News about the eclipse was all over social media. There were even special hashtags and emojis, articles telling people about where to go to see the eclipse in totality, what...

So I’ve been told that each of us here at IDEAS will now be creating a blog entry every so often so it can be shared via social media. Social media marketing. Hmmmm…I really didn’t get it. I mean, WHY would we spend time creating data for sharing on social...

Many of us have been following the reports this past weekend of Hurricane Harvey making landfall in the Gulf Coast of Texas. Arriving as a Category 4 storm Friday night with 130 mph winds, Harvey has now weakened to a tropical storm but is inundating the entire region with torrential...

Okay…so you might say that maybe that title is a little conceited. But when the West Orange Healthcare District proclaimed their goal “to be the healthiest community in the nation” I was sure I wanted to be part of that! Five generations of my family have lived here. I would...

It seems that everyone is gearing up for the solar eclipse on Monday. So here are some tips to make the most of your solar eclipse viewing experience. PLAN AHEAD The moon’s shadow will cross the continental U.S. starting in Oregon, crossing 14 states, and finishing about 93 minutes later...

I work with tour operators and destinations to create unique tour experiences. I aspire to raise these experiences to a higher standard and create an identity that stands out from the crowd. Making it happen takes a lot of working together to dream new ideas up, and I rely on...

William Shakespeare. Some people hate him, some people love him, some people go on and on about how he was actually more than one person. Regardless of what they think, almost everyone has heard of him. The dude was alive in the Elizabethan era, but people are still quoting him...

We’ve been talking with a lot of people about 360 VR recently since the success of Future Flight at the Houston Super Bowl’s fan experience at Discovery Green back in February. That was where we took visitors on a 2-minute ride to Mars while they ascended a 90-ft drop tower....

So, I’ve been hearing a lot about net neutrality lately. And by lately, I mean today, Wednesday, July 2nd, 2017. You aren’t reading this on that day, I promise, I’m the one who put it up on the website. I’ve got to admit, the first few times I heard the...

I admit an experience-based bias here. I come from music, filmmaking and immersive entertainment design—disciplines that are that are by nature collaborative forms (yes, I know you can in theory make a “movie” by yourself with your phone but probably not “Wonder Woman”). I’m also a small-business person and that...