Author: Bob
Originally posted on the Inc. website by Paul Spiegelman, excerpts below: Building a company culture of engaged employees takes years and requires consistent execution. I boiled down our culture strategy into 10 essential components I call the "10 Cs of Culture." 1. Core Values I used to be very cynical about...
Originally posted on the Inc. website by Vanessa Merit Nornberg: Companies are always trying to create the perfect marketing tools--tools that will make brand history, generate buzz for products, and earn those products an unshakeable spot in customer's lives. Large companies have the luxury of throwing thousands of advertising dollars...
Originally posted on the Silver City Sun-News website: There is no doubt that Spaceport America is well on its way to delivering on the promises made to the state taxpayers. I'm happy to report that 99 percent of the spaceport's Phase One construction is complete, and we should be receiving...
Originally posted on the Inc. website by Marla Tabaka, excerpts below: All work and no play? You may be missing an opportunity to tap into your true genius. For America to maintain its place as a leading world economy, we need to get back to our broad-based entrepreneurial roots. Creativity can...
I like to think there are creative projects that are smooth sailing from the get go—you know that panacea with plenty of funding, a flexible schedule, the ability to adapt to new thinking easily, no vulnerability to outside pressures. I like to think there are vast herds of beautiful sleek...
Originally posted on the New York Times website by Sherry Turkle, a psychologist and professor at M.I.T and the author, most recently, of “Alone Together: Why We Expect More From Technology and Less From Each Other.” We live in a technological universe in which we are always communicating. And yet...
When we developed the design-thinking system we call StoryJam™, we envisioned many shapes and sizes to fit the requirements of different innovation design programs. Ten years and 50+ Jams later, it turns out we were right- although we sure couldn’t have predicted the variety of projects back in 2001. StoryJam...
Originally posted on the Orlando Business Journal website by Cindy Barth, Editor - Orlando Business Journal. Excerpts below. Last year about this time, I chatted with IDEAS chief storytelling officer Bob Allen about the art of storytelling. After all, his Orlando-based company built its business on helping clients tell their own...
Projects evolve. Like other life forms, there are a lot of trips down side roads and branches of the evolutionary tree that turn out to be interesting but don’t lead to a favorable mutation. When you plug this normal iterative dynamic into a project with business, social and branding complexities,...
Sometimes, it takes time to nourish a really great idea. This week, we're in Alabama looking at what could be the site of a visionary new immersive center that will help entertain kids while they learn about good nutrition. We can't think of a more important job! Yesterday we walked the site...
The creative process has this image of being an act of artistic inspiration that quickly teleports itself to a marvelous finish with smashing result. I hear a lot of interviews and read a lot online that supports this myth. I’m not saying it doesn’t happen, just that I’ve never seen...
When you toil in the fields of story—honest work by the way—you sometimes get a chance to help grow something vital and important. IDEAS is a team of passionate creators so when we got a chance to help the Dr. Phillips Center for the Performing Arts create the next chapter in...
