IDEAS Wins Telly Award for Work for Give an Hour
By John Lux

IDEAS has been awarded a Telly Award for its work with the nonprofit organization Give an Hour™. The video, created to spread awareness of what military families are going through and what the public can do to help, was awarded the Telly Award in the Health and Wellness category.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
The Give an Hour™ team was looking to create media to spread awareness of what military families are going through and what the public can do to help. After much research, they found veterans willing to tell their stories on camera through personal interviews. The campaign is asking mental health professionals nationwide to donate an hour of their time each week to provide free mental health services to military personnel and their families. IDEAS put together a six-minute piece along with a PSA that has been shown to a variety of audiences to build awareness and help the public know where to go to learn more and assist where possible.
About Give an Hour™ (www.giveanhour.org): Give an Hour™ is a nonprofit organization providing free mental health services to U.S. military personnel and families affected by the current conflicts in Iraq and Afghanistan. Currently there are more than 4,400 licensed mental health professionals on its network, in all 50 states, Washington, D.C., Puerto Rico, and Guam. Give an Hour™ aims to recruit 40,000, or 10 percent, of the nation’s 400,000 mental health professionals to this cause.


