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Emmy Awards Review

Emmy Awards Review

Here’s what I thought of the Emmy Awards last night. First, Neil Patrick Harris was great. Since he started on How I Met Your Mother he has gotten increasingly silly and I don’t mind it. With everything going on in the world I don’t mind a celebrity that acts like a sophomore sometimes and isn’t afraid to poke fun at himself.

I found it very interesting that a couple of the shows thanked the geographic area in which they shoot. I heard a specific mention of Hawaii, New Mexico and NYC. Coincidentally those places have very aggressive incentives for production. I hope the state if Florida did the math: Major Production Incentives = Big Time Productions.

I follow the ratings of prime time shows pretty closely. It’s amazing to me that a clever show like 30 Rock still struggles in the ratings. Here’s the confusion for me: people complain that there’s no good comedies anymore but when we get some no more than 6, 7, 8 million people watch. Last year a big complaint from people was that there were too many crime dramas on that were all about violence. OK, I agree with that but those shows still get 15, 16, 17 million people. I am reminded that Seinfeld didn’t start out as a huge ratings show but grew in to it. I hope shows like 30 Rock and Big Bang Theory continue to grow to the level of Two and a Half Men and beyond. We see enough violence on the 11:00 news, it would be nice to see some people smile on TV.

And the Kanye West jokes were flying. I couldn’t decide whether it was good or not. On one hand, it’s nice to see that nobody supports what he did and maybe he and young kids learned something about being a mature professional. On the other hand, we’re still talking about him so did he really win in the end? He obviously likes attention so was this a stunt to get us to talk about him?

John Lux
As COO of IDEAS, John manages the day-to-day operations of the company. He is a category expert in studio production and is responsible for bringing advanced digital media technology to IDEAS.