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Author archive for Shirley Decker

  • NEW GSA Services Schedule PSS 99 is NOW OPEN at IDEAS

    November 23, 2015

    IDEAS has been proud to work with the government on both a state and federal level. It made sense...

  • Watch Your Step!

    November 20, 2015

    One of our editors at IDEAS was recently on assignment in Palm Springs and it triggered some very funny...

  • It’s Never Too Late

    October 5, 2015

    So – you’ve been very successful in your career choices and have done an outstanding job receiving promotions and...

  • The Tickle File

    September 10, 2015

    You are probably thinking this is a file to hold jokes or funny stories – not really. It’s more...

  • Living in the Moment…

    September 9, 2015

    I read an article quite some time ago by a journalist who shared some of her newly changed behaviors...

  • How do You Top the Previous Acts?

    July 7, 2015

    When you have had five wonderful and unique greyhounds come in and out of your lives, you really do...

  • Business Development in the 21st Century

    July 17, 2014

    Business development in the 21st century… when you started in the 20th! It is amazing that you can really...

  • John Lux Named Orlando Business Journal’s 2014 C-Level Honoree

    July 2, 2014

    IDEAS Chief Operating Officer John Lux has been named one of twenty-eight honorees of the Orlando Business Journal’s annual C-Level awards...

  • How Social Media Can Reinvent Your Old Sales Tactics

    July 2, 2014

    Originally posted on the Inc. website, excerpts below: A pioneer of merchandising and sales, the founder of Wanamaker’s department store,...

  • IDEAS Renewed as Preferred Vendor by Disney

    June 20, 2014

    IDEAS was recently renewed as a preferred vendor by the Walt Disney Company. IDEAS has been a preferred vendor...

  • Reflections on Holiday Past

    January 9, 2014

    Imagine it’s the week before Thanksgiving and you are putting together that list of all the items you will...

  • World War II Honor Flight

    October 11, 2013

    Part 1: The anticipation of doing something rewarding and unusual can certainly take over your entire routine – checking...

  • Garden16

    How To Improve Any Service By Simplifying It

    June 4, 2013

    Originally posted on the FastCo.Design website by Alan Siegel and Irene Etzkorn, excerpts below: It may seem counterintuitive, but in a...

  • Understanding Your Unique Selling Proposition

    February 15, 2013

    Originally posted on the Entrepreneur website, excerpts below: Before you can begin to sell your product or service to anyone else, you...

  • Compete on Value, Not Price

    January 25, 2013

    Originally posted on the Inc. website by Vanessa Merit Nornberg, excerpts below: More than ever before, customers are choosing to buy...

  • For Customer Experience, “Just OK” Is Not OK

    January 3, 2013

    Originally posted on the Fast Company website, excerpts below: The brands we celebrate unequivocally have superior customer experience–something only 3% of companies...

  • Voting – Why Should I?

    November 5, 2012

    Just recently I received an email from a gentleman I haven’t seen or spoken with in years. We were...

  • Animals Rescuing Humans

    October 29, 2012

    I’m not a strong Facebook user so I check in every few days to run through entries of friends...

  • Proofreading, Grammar, and Spelling

    October 25, 2012

    Lately, it seems the topics of proofreading, use of grammar, and spelling in general, are front and center on...

  • Why Stories Sell

    September 26, 2012

    Originally posted on Ezine Articles website by Alen Majer, excerpts below: There’s an undeniable truth about stories. Most people absolutely...