Duncan Kennedy

VP of Innovation

Father of Princess McKayla

Tips & Tricks from IDEAS, in this tip, Duncan Kennedy, on building the experience pathway:

Duncan has 20+ years experience designing and producing digital media, signature events, and destination experiences for clients as ranging from Siemens Corporation, U.S. Department of Labor, Naval Warfare Development Command, Novant Health, and CDC and was also the lead writer for Adventure to Fitness. His background as a writer and stage performer has honed his knack for understanding audiences and his ability to immerse himself inside the story of a project makes him a formidable advocate for our clients. Duncan leads the IDEAS Innovation Team as both guru and grunt in developing the distinctive concepts and experiences IDEAS clients have come to expect. Duncan is also currently developing StoryCare™, an innovative program for driving behavioral change among staff to improve patient safety and satisfaction. Not one to shy away from a challenge, Duncan has just about done it all – from improv comedy to smothering his body with peanut butter while singing on stage at the Super Bowl.

Speaking Topic: Understanding the Patient Experience

A provocative journey through the real-life stories of patients and family members that reveals their experiential priorities, drivers and perceptions. Grounded by extensive patient interviews and shadowing over the past 2 years for several large U.S. hospital systems, this innovative approach to relationship management uses lenses and analytics from outside the healthcare industry to better understand the dynamics at play. Clinical professionals and healthcare management will gain a new appreciation for the colliding worlds of the patient/family member and the healthcare industry. The ability to deliver an enhanced patient experience starts with understanding the answers that populate the true stories of hundreds of patients.