Originally posted on the Orlando Business Journal website on March 30, 2012 by Greta Schulz. About five years ago, I had Lasik surgery and the doctor told me it would take a bit longer to heal and I would have some pain in that process. I ran out of pain medication, and when the doctor tried to call in a prescription, he was told the medicine i ...

Film Festivals are always exciting and full of positive energy. They tend to pull in audience members with a genuine respect for art and freedom of expression. Ft. Myers was no exception, hosting five days of films from around the world. From thirty-second shorts to full-length features, fictional narratives to life changing documentaries, there we ...

Way back in April of 2011 we talked about our work in designing “A New Health and Fitness Experience”. We’ve been working with this client for almost 2 years now and we’re getting to the next step in the process of creating a new fitness experience for their upcoming new product line: creating new media. We have a small production team in t ...

Originally posted on the Forbes website on February 29, 2012 by guest writer Jamie Tedford, founder and CEO of Brand Networks. As anticipated, Facebook Timeline for Pages was announced Wednesday. The buzz is deafening. Us social media types don’t lack opinions or channels to share them. Among my network, the chatter is mostly positive, obse ...

IDEAS' Lead Developer Thomas Gorence will be one of the featured speakers at the WordPress Orlando Roundtable Meet Up on Wednesday March 21, 2012 at the Urban Rethink. The sold out event is for intermediate to serious WordPress professionals. Thomas will be speaking about development including web design (php, jquery, WordPress, etc.), mobile apps ...

This blog was originally written for the Coalition for the Homeless of Central Florida website. Click HERE to read the blog from their site. IDEAS is an Orlando-based innovation studio specializing in creative entertainment, learning, and marketing. IDEAS often serves dinner at Coalition for the Homeless’ Women’s Residential and Counseling ...

Originally posted on the Fast Company website on March 5, 2012, Expert Blogger Kaihan Krippendorff talked about Using Great Storytelling to Grow Your Business. In reading the blog I found myself thinking "FINALLY, THANK YOU!" This philosophy has been the basis of our branding work for many years. In fact, it has pretty much been the basis of our e ...

Projects evolve. Like other life forms, there are a lot of trips down side roads and branches of the evolutionary tree that turn out to be interesting but don’t lead to a favorable mutation. When you plug this normal iterative dynamic into a project with business, social and branding complexities, you get two things. One is a lot of balls in the ...

This past Friday we had the privilege of doing a shoot for one of our best corporate clients, Siemens Corporation. It was a small green screen shoot with teleprompter with one of their executives for pieces of two videos. The shoot took place at a hotel on at Walt Disney World and we had a very tight schedule, our talent had about an hour for the ...

This post will cover some extremely useful third party tools (both free and paid) for Corona developers (specifically on Windows). Since starting with Corona SDK in 2011, I have really taken a liking to it. It hasn't replaced my other solutions yet , and I'm not sure that it ever will.. but truth is, it doesn't have to replace anything. Corona s ...

By Henning Mankell, Published December 10, 2011, New York Times Maputo, Mozambique. I CAME to Africa with one purpose: I wanted to see the world outside the perspective of European egocentricity. I could have chosen Asia or South America. I ended up in Africa because the plane ticket there was cheapest. I came and I stayed. For nearly 25 year ...

I have sat through my fair share of presentations. I’ve been on both sides, the presenter and the person being presented to. While I do not claim to be an expert, far from it in fact, I think I have come up with one simple suggestion to anyone presenting to a client or potential client: SHUT UP! In the last couple months I have had the privile ...

IDEAS assistant editor Rebecca Hodges will have her short film Loves Me Not at the Ft. Myers Film Festival March 21 - 25, 2012. The  Fort Myers Film Festival is an independent filmmaker's preferred event to create, unite and showcase the finest artistic cinematic works. The 2nd annual event is a must attend for filmmakers encompassing the ...

Sometimes, it takes time to nourish a really great idea. This week, we're in Alabama looking at what could be the site of a visionary new immersive center that will help entertain kids while they learn about good nutrition. We can't think of a more important job! Yesterday we walked the site and worked with a very talented team. Today we present o ...

A few weeks ago I was invited to sit on the Microbudget Screenwriting Panel for the StarLite Film Festival. The festival was held in historic downtown Winter Garden at the beautiful Garden Theatre. The panel consisted of six screenwriters with varied backgrounds and was moderated by movie critic Roger Moore. The panel began with a brief background ...

The Coalition for the Homeless of Central Florida broke ground on Friday on its Central Boulevard campus for a new Men's Service Center to replace its current Men's Pavilion, a nightly drop-in shelter with a community dinner meal. The new two-story, residential facility will enable the Coalition to truly serve one of the most underserved segments o ...

This morning we attended the construction fence unveiling celebration at the Dr. Phillips Center for the Performing Arts in downtown Orlando. The fence was designed by students from Central Florida. The first part of the ceremony was held across the street from the Performing Arts Center construction site in front of City Hall. After a short ceremo ...

IDEAS StoryAnalytics Master Rick Stone will be part of a panel for Orlando, Inc. (Orlando Regional Chamber of Commerce) from 8:00am - 10:00am on Wednesday February 15, 2012 at the Orlando Shakespeare Theater in Orlando. The panel will include Rick, Roy Reid (Partner, Consensus Communications), and Shari Sandifer (CEO, Avant Healthcare Professional ...

In 1999, through a good friend of our company, we were approached by one of the million new .com companies with an idea. They wanted to do some spots and air them on the Super Bowl to get traffic to their website. The name of the company was OurBeginning.com and they specialized in announcements/invitations for all types of events. Their tagline wa ...

IDEAS Assistant Editor Rebecca Hodges will be speaking on a Microbudget Screenwriting Panel at the StarLite Film Festival on Saturday, February 4, 2012 at 11:00am. This one-of-a-kind micro-budget film festival promotes the screening and development of feature length narrative films that are produced, shot, and completed for a total budget of less t ...