On the eve of the 40th anniversary of the launch of Apollo 17, the last human exploration of the moon, Former Apollo Flight Director and NASA Johnson Space Center Director, Gerry Griffin, and planetary scientist and former NASA science chief, Dr. Alan Stern, unveiled “The Golden Spike Company” – the first company planning to offer routine expeditions to the surface of the moon.
This historic announcement was made at the National Press Building in Washington, D.C. on December 6, 2012 nearly a year earlier than planned as a wave of internet rumors about the company began surfacing in mid-November. With only one months’ notice, The Golden Spike Company hired IDEAS to create all media assets for the press announcement; press brief, photo-realistic illustrations, posters, presentation support with an announcement video, and releasing a newly branded website.
IDEAS team rallied around creation of this press announcement as we particularly enjoy working on projects that touch all areas of the company; storytelling, graphic design, post production, web development and project management. One of the largest challenges was creation of the photo-realistic illustrations. Images had to tell the story of how humans will once again travel to and experience walking on the moon. They had to look good in a print brochure, with high enough resolution for posters and be pan-able in video. Brian Nutt, IDEAS lead designer said, “This was a fun project… It’s not every day I am asked to conceive what a lunar lander looks like with people walking on the moon.” Additionally, the roll out video included existing media elements, historic source materials, and the IDEAS-created visuals to ramp us the excitement about the future of space travel with the Golden Spike Company.
Within 72 hours of the announcement the newly converted website (www.goldenspikecompany.com) had received over 35,000 page views and the press brief was downloaded hundreds of time.