Foster Productions and IDEAS completed work on a video for Libby’s Legacy Breast Cancer Foundation (Libby’s Legacy). Libby’s Legacy Breast Cancer Foundation was competing for $50,000 in the Pink Well Challenge, an online video voting competition that took place January 16, 2012 – May 15, 2012. Winners were determined by the highest number of online votes during this time span.
“This was an excellent opportunity for many of Orlando production professionals to come together and donate their time for an amazing cause,” commented Jennifer Foster, President of Foster Productions, Inc. “We set out to create a video that would garner the most votes in the Pink Well Challenge and ended up being deeply touched by the spirit of the survivors who shared their personal stories with us.”
Libby’s Legacy was one of over 150 breast cancer organizations nationwide to apply for a grant from the Lester Smith Pink Well Challenge, a national campaign symbolized by an active pink pump jack in the heart of west Texas. Through this challenge, Texas oil tycoon Lester Smith awarded $1 million in matching funds to breast cancer organizations across the nation. Libby’s Legacy was named one of the top 30 finalists in October, catapulting the organization into the $50,000 video challenge with other breast cancer charities.
Each organization was invited to submit a four minute video that captures the essence of their organization and what they do. Members of the Central Florida production community, led by Foster Productions and IDEAS, came together and donated their time to provide professional production and post production services. The video tells the story of how Libby’s Legacy is “in the corner” of Central Florida women as they battle breast cancer. The video was unveiled at a special screening with Orlando Mayor Buddy Dyer on January 16, 2012 at IDEAS. While Libby’s Legacy did not win for most votes, they received $45,000 in matching funds and overall 3rd place in votes against some of the largest foundations in the country.
Libby’s Legacy is an all-volunteer 501(c)(3) non-profit charity who provides comprehensive breast health services to the underserved Central Florida community through education, mammograms, follow up diagnostics and Hope Coaches on the journey from diagnosis through treatment and beyond. Founded in 2007 by Robin Maynard in honor of her mother, Libby’s Legacy has provided over 2,100 Breast Health services, diagnosed 44 breast cancers through life saving diagnostics, and awarded 5 LIVE BIG cruises to stage IV cancer survivors. For more information, visit www.libbyslegacy.org.