Take It Back

IDEAS won the Gold Aurora Award in the Education Category for its “Take It Back” enhanced CD-Rom produced for the National Liberty Museum in Philadelphia. Established in 1996, the Aurora Awards is an international organization that recognizes excellence in the film and video industries. It focuses on non-national commercials, regional or special interest entertainment and corporate sponsored film and video projects.

Created in 2001, the “Take It Back” CD-Rom is intended to help middle school students “take back” their own individual power in order to prevent school violence by engaging them in 10 mindfulness exercises. It helps kids deal with real-world issues of school violence, sex, drugs and other types of teen pressures and stress. The refreshingly frank voice and tone of the disc’s content was key to engaging this very savvy and selective audience. The content respected their concerns and opinions as it presented, in their own lexicon and bluntness, a series of activities that they can use to return to their own calm center and develop a positive sense of self. Featuring original music, outrageous graphics, a street-wise host and real students (not actors), the program speaks to the audience in their own language, thereby making mindfulness and non-violence COOL!  It includes surveys at the end of each exercise so they can give feedback automatically via the Internet.

The CD-Rom was produced using an innovative combination of live action, computer generated graphics, green screen production, sound design & interactive programming. “Take It Back” is provided at no cost to all pre-teen children attending the National Liberty Museum in Philadelphia. “Take it Back” is distributed as part of the National Liberty Museum’s highly acclaimed teacher training programs and its violence prevention work with over 50,000 students each year.

The interactive content is designed to work as a classroom activity or as independent study and in either audio-only or fully computerized interactive modes. It is a web-enabled product and links back to the museum capturing the anonymous responses for a future exhibit and creating a community of users with a CRM capture capacity.

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