SkillsTutor

SkillsTutor, Houghton Mifflin Harcourt, is the company of choice for cloud-based, digital, personalized assessment and instruction to significantly increase student achievement. SkillsTutor solutions provide differentiated instruction and tools for educators to make data-driven decisions to meet state and federal accountability requirements. SkillsTutor provides affordable, engaging, targeted, online instruction that is efficient and relevant. They have served over 2.5 million students and delivered over 200 million lessons.

Companies offering online products have an almost impossible requirement to refresh and replenish their products and their stories. There is simply a market expectation that if you have an “e” in front of your solution, it had better be fresh and right now. We recently got a chance to work with SkillsTutor to help them bring to market a new concise message.

The idea was to allow the market to hear directly from the CEO, Adam Hall, all the compelling reasons that SkillsTutor is the right choice for online learning. Wrapped around Adam’s upbeat presentation is the most powerful voice of all – their customers supporting what Adam has to say in their own words. The video had to be concise, visually engaging, and cover a lot of content points.

It was a perfect application for the Studio team at IDEAS. First, we wrote the script collaboratively with the SkillsTutor team. Then in one smooth day we captured Adam on camera on our insert stage and only a few days later were in graphic design for the virtual set environment. Post production was seamless and our new mixing theater allowed us to create a sound design that punched up the whole piece.

From concept to multi-format delivery, this great new product story never had to leave the building!

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