NIIT Healthcare Technologies

IDEAS was hired by Orlando-based public relations, marketing, and creative firm Thompson Wesley Wolfe (TW2) to produce four modern and dynamic videos for their client, NIIT Healthcare Technologies. The marketing videos are being showcased on NIIT Healthcare’s website as well as being used for conferences and sales meetings. The talent for these videos included Pranam Ben, COO of NIIT Healthcare Technologies; John Hillenmeyer of the American College of Health Care Executives, and Dr. Ana Viamonte Ros, Florida’s First Surgeon General.

The HD videos consisted of a Webinar Invite, Intro video, Mash video, and Preferr video. Preferr is a collaboration platform that allows true clinical integration and physician connectivity regardless of what backend system the other provider is on. The MASH platform is a suite of applications that caters to growing healthcare needs in areas such as self service, patient access, physician access, operational agility and social media. NIIT Healthcare Technologies is a world-class, category-defining technology company in healthcare with a core focus on improving continuity of care, physician connectivity, care communications, clinical integration and patient satisfaction and these products are at the core of what they do.

The videos were shot on the insert stage at IDEAS during a one-day shoot, using a single HD camera set up with teleprompter. Once the on-camera footage was shot, the raw footage was edited with the original green screen background left in the video. After the edit was locked a custom look was designed with motion graphics in After Effects. The final stage of each video was an original sound design track completed in the IDEAS mix-to-picture audio suite. Every step in the production process took place at IDEAS, including the initial client meetings, shooting, editing, audio mixing, file compression, and DVD authoring.

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