Head Chefs

The Head Chefs are a revolutionary new line of children’s cooking utensils by Fiesta Products. The client asked us to create a suite of tools to be used at their tradeshow that would assist them with buyer relations, media relations, and brand support for their upcoming product launch.

IDEAS started by using our innovative 2-day STORYJAM™, as a starting point of a total BRAND RING™ concept for the products. From the STORYJAM™ session, IDEAS was able to develop the core story of the brand and create names and character traits of each product. The IDEAS Studio began production of three key products necessary for a successful launch. These products included a character-branded web site (www.head-chefs.com), a product video that included a 30 second 3D CGI animation and original production with the creators of the Head Chefs, and a full-color print piece for distribution at their trade show.

Video Production

The video included interviews of the products’ developers, shot on IDEAS’ stage in Orlando, FL, and was integrated into the 3D animation to promote the whimsical and mischievous brand of the Head Chefs.

The animation was so well received that we were asked almost immediately to translate it into several languages including Japanese, German, and French. Here’s the animation is the various langauges.

Web Development

The team created a colorful web site that included descriptions of each product as characters, giving each of them a back story. Downloadable audio interviews with each of the primary 5 characters were available for users. The 30 second animation was also utilized in the web site. A unique spot on the web site was created to accommodate the future development of age specific games for children and a “Vote for Your Head Chef” allowed visitors to participate in naming their favorite. A store locator allowed consumers an opportunity to find retail locations where they could make their next purchase.