Elements for Sports, Lessons for Life

IDEAS has worked with Disney’s Wide World of Sports (Now ESPN Wide World of Sports) for many years. As part of their marketing campaign in 2007 IDEAS was tasked with taking their new marketing slogan and visual elements and create a series of sizzle videos to get potential clients and guests excided about their product.

Each video started with a similar graphic element that IDEAS designed and executed that lead into the specific video. There was a dedicated video for the Wide World of Sports Complex, another video for sporting over the entire Disney World property and then shorter videos focusing on specific sports. Each video had a different script, which was written by IDEAS.