Cardinal Health

Before Cardinal Health introduced a new line of Diagnostic Procedure Trays to the market, they contacted IDEAS requesting the development of a product overview website for their national sales team. They were looking for a tool that would provide just-in-time training so that each sales person was equipped with the information they needed to effectively promote these products.

The IDEAS team and Cardinal Health team worked together to identify the purpose and objectives for the online tool, the characteristics of the audience, the details of the products, and the form factors for delivering the content once it was produced. With this information IDEAS designed and developed an interactive and user-driven site featuring eight new Diagnostic Procedure Tray products including; Lumbar Puncture, Arthrogram and Myelogram, Bone Marrow Biopsy, Soft Tissue Biopsy, Paracentesis, Thoracentesis, and Amniocentesis. Given the high-intensity nature of sales, we wanted to make sure that each section of the site was short, succinct, and engaging… focusing on the most important features and differentiators.

Two areas of particular interest to the sales team are the “product overview” and “procedure video” segments. The “product overview” section features a top down photograph of the diagnostic tray with a roll-over feature. This allows viewers to explore components of the trays while learning individual part names and stock numbers. The “procedure video” section allows a viewer to see how each of the tray’s components are used in a specified medical procedure. A medical professional demonstrates how the components are used while conducting the procedure on a medical mannequin. This brought each procedure tray to life in a realistic setting.

This project was created using HTML5 and JavaScript given the wide variety of devices that would be used to access the site.

“First of all… holy smokes!  I love it.  You all are amazing!  Thank you so much for your work on this project.”
- Cardinal Health Market Manager

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