Biker’s Guide To Business

Watermark International, Inc. was launching a new business which guides business men and women through a motorcycle tour of the U.S. In doing so, the client needed a way of marketing the business. IDEAS was asked to build the visual identity for the business through logo design, web site design, and programming. Included in the project was a photo shoot where the client’s Harley Davidson motorcycle was brought in to IDEAS’ recording stage for the shoot. Over a four hour shoot, a visual identity was established, one that is used on the website, an accompanying presentation created by IDEAS, and additional print collateral that the client uses in selling and marketing.