StoryAnalytics Master Rick Stone on Designing a Story to Produce an Experience:
There are many marketing firms and advertising agencies out there. We are not one of them. However, we are often approached by a client, their marketing firm, or their ad agency to assist in developing unique messaging opportunities and events that go beyond traditional forms of media and communication. Not that we don’t make that stuff, we do. But this is where we really like to play. We call this kind of stuff asymmetrical marketing; highly effective impact and massive impressions at a much lower per eyeball/imprint cost. We are always developing new ways to leverage story and there are many ways we partner with other companies to generate success for their clients. We are accustomed to traditional marketing campaigns as well as current types such as social media, alternate reality and live immersive events.
The IDEAS Enterprise Market Insight Solution™
As the viral campaign populates the internet and mobile universe, the audience will immediately generate perceptions and opinions, “must see”/“don’t see” chat and text. Now, The IDEAS Enterprise Intelligence Solution places the client in the mix. Using proprietary search and aggregation technology, we tap into hierarchical databases (a type of database that holds unstructured data, also known as natural language—message boards, list serves, chat rooms, social networking sites, blogs, etc.) to harvest raw information (text analysis) from wide and varied public chat/text sources. Then, with statistical data mining, fuzzy neural systems and other proprietary systems, we transform this semi-structured and unstructured data into business analytics and “insights from the global audience”. Combined with a resonant market story, these insights then drive actionable campaign revisions, leveraging what the audience says they love (and hate).
In the universe of chat and text, where today’s markets are made and broken, IDEAS Market Intelligence places the client in the mix with sustainable intelligence to protect your investment. This solution is borderless, just as the universe of text, web and chat have no borders. It makes the power of ‘viral’ marketing real for the client.
Typical solution sets include:
- Consumer Sentiment Tracking – Positive and Negative (and Neutral)
- Segmentation Based on Mind Share - Beyond traditional demographics
- Perception Mapping - What are consumer hot spots with respect to the client?
- Decision Trees – Where is the consumer getting information from? How does this information play into ultimate decision-making?
- Concept Mapping – What is linked to what in the mind of the consumer?