Your destination has a story
no one else can tell.
Let us help you build it not from the ground-up, but from your guests-out through Brand and Experience Design.
In 2016, IDEAS was selected by the Houston Super Bowl Host Committee to design and implement a new attraction called Future Flight as well as a large Houston brand immersion center called Houston Live.
Future Flight was a first-of-its-kind experience, skillfully marrying virtual reality content with a drop-tower ride system that takes guests on an excursion through space to Mars.
IDEAS also conceived, developed and produced Houston Live-a celebration of all things Houston, igniting enthusiasm for the future and inspiring action and conversation through the stories of 19 forward-thinking and visionary sponsors. The 60,000 square-foot experience featured more than 20 interactive exhibits and attractions, multimedia presentations, live entertainment, local cuisine, and social media connectivity.
From the launch of the Disney Cruise Line, IDEAS was heavily involved with creating on board media, including port of call informational videos, on board game shows, informational videos for guests riding to and from the airport, and the signature animation still used in an award-winning Broadway-style show.
IDEAS was responsible for scripting and post production on 11 different videos, ranging from a new Safety Video used on all four Disney ships, to a Ship Tips video, helping guests familiarize themselves with the new ships, to Bridge, Engine Room, and Galley Tour videos to name a few.
IDEAS also produced an award-winning recruiting documentary on a “Day in the Life” of a Disney Cruise featuring a real look at the challenges and rewards of being a Disney Cruise Line cast member.
The New Mexico Spaceport Authority contracted with Team IDEAS to design the facilities and exhibits aimed at inspiring and educating visitors to Spaceport America, the world’s first commercial spaceport, located in New Mexico. The many immersive visitor experiences provide Earthbound visitors with entertaining and engaging learning experiences that are perhaps even more meaningful than a look at the otherworldly terminal and Virgin Galactic spaceships.
Our work included creating a complete new branded/ identity deployment plan, website and message design and development, market profiling, demand modeling, business/financial trade studies and plans, pricing and budgeting, overall visitor planning and programming. The Team also provided all experience design, creative concept validation, exhibit and attraction fabrication, acquisition, installation and training, development of architectural/engineering design and construction level documents, construction administration, and robust private sponsorship/alliance development.
IDEAS and our partners, Integrated Insight and Stauffer Destination and Port Consultants, are engaged in helping the Port of Cartagena re-imagine, brand and enhance the guest experience at their one-of-a-kind Oasis. The Port Oasis is only a short walk from the ship but offers guests a chance to immersive themselves in a lush Caribbean forest alive with monkeys, tropical birds and other animals. The Oasis offers guests a distinctive and safe Cartagena experience on its own and a perfect place to find the best-fit tours, transportation and guidance passengers need to enjoy a day in the old city. Upon their return, The Oasis is a perfect place to relax, enjoy the shade, cool ocean breeze and partake of the culture of Colombia with plenty of time to get back to the ship.
Royal Caribbean was among the first to establish private-islands in the Caribbean for the exclusive use of their guests. IDEAS anmd Integrated Insight helped them develop a new concept, master plan and guest experience portfolio for their two unique destination islands; Coco Cay in the Bahamas and Labadee on the coast of Haiti.
IDEAS’ delivered a complete Experience Design Plan including a new core story and origin myth for each island and an attractions plan for two waterparks as well as ocean and land-based guest experiences. The plan also included dining and merchandise enhancements, recommended sourcing, operations protocols and recommendations for pre and post-visit guest engagement.
Integrated Insight conducted qualitative research among past RCCL cruisers as well as other lines, and also among cruise ‘intenders’ to provide clear direction on product investment and to maximize appeal and differentiation.
The Grand Bahama Island Tourism Board, in conjunction with The Bahamas Ministry of Tourism, needed to develop a distinctive and compelling brand strategy for Grand Bahama Island (GBI). The answer? “The Grand Life!”
The IDEAS team designed a program that would engage virtually every resident of GBI that could possibly come into contact with a visiting Island guest, with the intent to turn every resident into a knowledgeable ambassador of the Island, its multitude of recreational assets, and its brand. Before launching the brand to the public, IDEAS created The Grand Life Enculturation Toolkit, which includes an eLearning component and a live face-to-face classroom experience to be rolled out to all employees and residents on the island through schools, churches, hotels and other hospitality businesses, as well as on-line. Real interviews and stories are included so that Grand Bahamians can speak “first-person” to Grand Bahamians about what it means to deliver “The Grand Life” to their guests.